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US Newspaper Publishing Industry includes about 2000 companies

Research and Markets (http://www.researchandmarkets.com/reports/c24597) has announced the addition of Newspapers and News Organizations - Industry Profile to their offering



Contents Include:

- Industry Overview

- Quarterly Industry Update

- Business Challenges

- Trends and Opportunities

- Call Preparation Questions

- Financial Information

- Industry Forecast

- Website and Media Links

- Glossary of Acronyms



Brief Excerpt from Industry Overview Chapter:

The US newspaper publishing industry includes about 2,000 companies with combined annual revenue of $50 billion. Large companies include Gannett, Knight Ridder, Advance Publications, Tribune Company, Washington Post, and New York Times. The industry is highly concentrated: the top 20 companies control over 60 percent of the market. Many of the larger companies also own and operate TV stations.



A few newspapers, including the Wall Street Journal, USA Today, Los Angeles Times, Washington Post, and New York Times, have daily circulation greater than 1 million, but 85 percent have circulation under 50,000. The combined daily circulation of all US newspapers is just under 60 million.



COMPETITIVE LANDSCAPE

The health of the economy drives both advertising and readership. The profitability of individual companies depends on circulation volume, as most costs are fixed. Large companies benefit from economies of scale in sharing resources and by providing a range of outlets for advertisers. Small publishers can compete successfully by serving smaller markets.



PRODUCTS, OPERATIONS & TECHNOLOGY

Products include daily, weekly, monthly, and Sunday newspapers; Internet news services; and distribution services. Large circulation newspapers are usually produced daily; community newspapers are usually produced weekly. Almost 70 percent of industry revenue comes from sales of advertising space (" advertising revenue quot;), and only about 20 percent from subscription and single-copy sales (" circulation revenue & quot;). Some papers are controlled-circulation papers - they're free to a targeted audience and receive revenue only from advertising.



For more information visit http://www.researchandmarkets.com/reports/c24597



Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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