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Huge Viewer Response Leads to More Time Slots for Race Central TVto...



Responding to viewer feedback and demand, global, 24-hour, HD television network MavTV will provide encore presentations of Race Central TV in addition to its curent, prime time, Friday night slot at 8:00 p.m., EDT.



Race Central TV, the premier home for all forms of Motorsports in North America, can now be seen again on MavTV Wednesdays at 1:30 and 6:30 p.m., Fridays at 12:30 and 5:30 p.m., Saturdays at 7:00 p.m., and Sunday morning at 1:00 a.m. (all times EDT), giving Race Central three hours of additional national and global television exposure.



We knew going in that MavTV was the perfect match for us and the feedback we'sve received and the resulting increase in coverage validates this partnership, said Kurt Hansen, COO of Motorsports Media Inc. and host of Race Central TV. MavTV giving Race Central an additional three hours of exposure every week so soon in our relationship is an honor and will inspire all of us affiliated with the program to work even harder to bring the best guests, information and entertainment in the world of racing to our audience, not to mention this huge advertising bonus to our Sponsor Partners.



MavTV is an exciting and cutting-edge, 24-hour HD television network targeting men. MavTV has not only expanded Race Central TV'ss reach in the United States, but also distributes the show globally to Europe, South 's38; Central America, New Zealand, Australia, Canada, Jamaica, Cayman Islands, Bermuda, and parts of Asia. The partnership brings many assets to the show such as IPTV and mobile downloads to its many fans. For more information, visit www.mavtv.com.



About Race Central


Race Central TV, Race Central Radio and Race Central Webcasts are the productions of Motorsports Media Group, Inc. Founded by former driver and current motorsports insider Kurt Hansen, Race Central brings the greatest names in motorsports to race fans throughout America and the world via multiple platforms: TV, radio and webcasts. Race Central TV reaches tens of millions of American homes, and enables its many sponsors and partners to reach their target audiences with marketing horsepower. Race Central is presented weekly by STP Concrete, Colorado National Speedway, Daveco Liquors, Bear Frame and Axle, Miller Motorsports Park, Akamai Systems Consulting, Motor Sports Country Club-Ring of The Rockies, Lemay-Americas Car Museum, Little Fish PR, Park Centre Lounge and Grille, Sheraton Hotel Lakewood, Marriott Hotel DIA, Bimmerhaus and Stuggart MBZ. Race Central Radio can be heard every Friday from 6 PM-8 PM . MST on Colorado'ss Sporting News Radio affiliate, Mile High Sport Radio AM 1510, part of the Altitude Sports Radio Network and can be heard around the world via the World Wide Web by going to www.racecentralmedia.com and clicking the listen live link. For more information visit www.racecentralmedia.com. All Race Central TV Broadcasts can be seen at www.racecentral.tv, our streaming television site. For sponsorship, partnership and editorial opportunities, please contact Rich Branch, E.V.P. of Race Central TV and Radio Network Partners at 949.200.7369.



About MavTV


MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 70 markets across the U.S., Canada, the UK and Australia among others internationally. With a variety of original programming that includes series like AMA Motorcycle Racing, American Tailgater, Bikini All-Stars, Ultimate Combat Experience, and Lucas Oil Motorsports Events. MavTV continues to grow and added an HD feed in August 2008. In March 2008, the independently owned and operated MavTV partnered with Lucas Oil Products (www.lucasoil.com) in a comprehensive, strategic agreement that includes a significant investment by Lucas Oil in MavTV over the next four years.






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