Audio Designer Michael Stuber Launches berblend Redefining Radio Imaging...

On January 5, 2009, 's252;berblend will launch its custom blend of audio branding services with Production Director Michael Stuber at the helm. Unlike traditional radio imaging that focuses on the individual pieces of a station'ss identity (such as promos, sweepers and station ID'ss), 's252;berblend removes the a la carte feel from imaging production by strategically creating an overall brand, consulting on, evaluating and implementing the necessary production elements. The company will operate from a custom-built facility in Quincy, MA; joining the 's252;berblend staff is audio designer Alden Fertig.

A station'ss competitive advantage is based on their brand as a lifestyle for listeners, says Stuber. While radio imaging is about the individual audio production pieces, radio branding is about the big picture. In other words, a radio branding piece should be created with a clear strategy in mind to serve the big (branding) picture and establish a station'ss lifestyle identity. Stuber continues, The message of a piece is not only in its language and vocal delivery, but also in its sound, rhythm and context.

Working with radio consultants and program directors, 's252;berblend conducts a complete branding evaluation to develop the client'ss desired strategic framework. Stuber and Fertig then choose the appropriate combination of words, voices and sounds that comprise each production element for the station'ss new sonic identity. Drawing from a background in voiceover and commercial production, Stuber auditions, casts and directs vocal talent to ensure consistency in addition to managing and directing all jingle production. Promos, sweepers, rejoiners and other imaging elements are designed and produced in-studio, as are the necessary music beds and custom designed elements. This step-by-step process of evaluation, production and implementation creates a noticeable difference in the station'ss sound quality and flow.

With over ten years of experience, Michael Stuber provides the expertise and passion necessary to elevate clients to the next level of branding. Having worked with companies such as Radio Aktuell, Toxic.fm (both in his native Switzerland) and Greater Media Boston, Stuber was commissioned by programming consultant Alan Burns to develop an audio branding package for Burns's newly conceptualized MOViN format in 2005. Stuber created imaging components that mirrored the format'ss energy and cadence, creating a necessary flow for the format'ss demo of 25-44 year old females who Burns felt were too old for hip-hop but not ready for traditional AC. In May 2006, MOViN launched as KQMV-FM Seattle and segued into eleven additional markets, including Los Angeles, San Francisco and Dallas. Presently, Stuber oversees the audio branding of four MOViN formats, KMVA-FM (Phoenix, AZ), KYMV-FM (Salt Lake City, UT), KMVV-FM (Anchorage, AK) and KQMV-FM (Seattle, WA). Through the MOViN branding package, Stuber explored the listener-station relationship that became the cornerstone of 's252;berblend'ss philosophy.

About 's252;berblend:

Located outside of Boston, MA, 's252;berblend moves beyond traditional radio imaging by developing a clear sonic language that interacts with listeners, helping radio stations stay relevant to today'ss audiences and ensuring radio'ss continued success in new media markets. As the radio landscape has changed so dramatically in the new millennium, so too has the role of imaging and production. 's252;berblend addresses this evolution by combining top-tier audio branding with a comprehensive analysis of clients's needs, to deliver a unique and unparalleled station soundscape. For more information, please visit http://www.uberblend.com.

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