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LeadMiner Software Supercharges Production for Mortgage Lenders and...

GoCampaigns, a marketing and software company offering micro-targeted and personalized direct mail solutions, today announced the beginning of the "Win-Win" promotion to celebrate the free availability of LeadMiner software version 3.4 specifically for mortgage and reverse mortgage firms. Customers "win" with targeted direct marketing campaigns and "win" by receiving a full money-back guarantee on lead charges if not satisfied with the results of the first campaign.

LeadMiner software offers mortgage and reverse mortgage companies the ability to micro-target eligible prospects by creating customized pre-qualified offers that lead to higher response rates. Built-in calculators eliminate the need to calculate debt consolidation scenarios or reverse mortgage scenarios one by one, allowing users to immediately calculate scenarios for thousands of prospects at once. Users can maximize existing client database productivity by integrating databases and targeting existing clients based on their past purchasing history..

"It is a challenging economic environment for the mortgage industry, yet there are many opportunities that await savvy marketers," says Hoshang Mostofi, president of GoCampaigns. "More than ever it is crucial to be able to cost-effectively reach prospects with pinpoint messaging, and LeadMiner is the tool that can help mortgage and reverse mortgage firms do this in a few clicks of their mouse. It's a win-win situation. Prospects receive offers tailored specifically to their needs. Users of LeadMiner save enormous time and energy by automating previously manual calculations."

For mortgage lenders, letters can be generated offering prospects three loan options based on their FICO based or demographic profile. Instead of a generic letter, mortgage lenders send out highly personalized mailings to each and every prospect offering relevant information and choices.

For reverse mortgage firms, LeadMiner gives users a fully automated process to target qualified seniors and offer them three reverse mortgage options based on their age, the county they live in, their current home value and their current mortgage debt. Reverse mortgage lenders use three calculators the HECM (or a variation), Homekeeper and Private to create thousands of loan scenarios simultaneously.

"LeadMiner's powerful micro-targeting features were previously only available to Fortune 500 firms, but we are making it available for free to mortgage and reverse mortgage companies," continues Mostofi. "And to make it even easier, we've started up the 'Win-Win" promotion so our customers can hit the ground running quickly. They can immediately automate their direct marketing and start realizing improved return on investments."

Along with the free LeadMiner software program, GoCampaigns also offers optional services which include existing client database integration, demographically-based or FICO-based targeted leads, print and mail fulfillment and campaign creation assistance. There are no monthly dues, contracts, commitments or minimum purchase requirements.

The "Win-Win" promotion offering all new customers satisfaction guaranteed on their first campaign creation ends August 31st.

To learn more about LeadMiner for mortgage firms please visit www.gocampaigns.com/mortgage.

To learn more about LeadMiner for reverse mortgage firms please visit www.gocampaigns.com/reverse.

About GoCampaigns

GoCampaigns is a marketing and software company that offers an automated, micro-targeted, personalized direct mail solution. LeadMiner software has been developed to meet the direct mail marketing needs of real estate agents, mortgage and reverse mortgage brokers, home builders, lenders and auto dealers. GoCampaigns customers select a campaign, define a target market and data set, then submit the information to create and deliver hundreds of personally written, information-rich mailing solicitations. The integration of consumer/property data and direct marketing tools is a seamless and transparent process. Visit www.gocampaigns.com to learn more.

Media Contact: (949) 500-6422, www.firecrackerpr.com

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