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Marketing First for Re Max



Recognizing the growth potential in Bahrain during the current property development era, RE/MAX Properties has added to its portfolio of services by creating a full time marketing alliance with a local agency, MICE Management. The aim is to add value to core real estate services offered, by providing locally the service of professional marketing expertise for developers.

Miss Carol Melrose, Managing Director of MICE Management, said: "Re/Max has created this alliance in order to add a strong marketing support its clients, and especially for the developers who place properties with them. Professional strategies for PR will help to create an impact and awareness for sales or letting purposes and RE/MAX can see that this combination is vital for the success of property sales in such a buoyant market."



Mr Ahmed Sharif, Director of Re/Max said, "I believe this is the first time in Bahrain, that a strategic alliance has been created between an top real estate firm and a local PR / Advertising Agency in order to help with the marketing strategies for real estate properties.We see this as adding value for our clients, and, at the same time giving strength to the local market by creating more awareness of the vast amount of building projects which now available for people to choose from.



From its creation in January 1973, RE/MAX has grown to more than 115,000 sales associates operating out of 6,200 franchised offices in 63 countries. RE/MAX has been in Bahrain for just over a year and is already making an impact on the property market.The company in Bahrain has doubled in size within the year and has plans for expanded growth in the next few years.



MICE Management, is a public relations agency with event management expertise that was started in 1997 by current Managing Director, Carol Melrose. The company has been instrumental in leading PR and marketing campaigns in Bahrain for many high profile companies as well as undertaking events and product launches.






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