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Digitaria Brings Spirited Approach to Beliefnet.com



Digitaria (digitaria.com (http://www.digitaria.com)), a leading full-service digital marketing and technology firm, today announced the launch of the redesigned Beliefnet online community (beliefnet.com (http://www.beliefnet.com)). The new Web site is the result of Digitaria and Beliefnet'ss collaborative efforts to create a completely integrated interactive user experience that includes content, multimedia, imagery, community and advertising and sponsorship.





Beliefnet is the world'ss largest multi-faith spirituality-focused Web site, generating 20 million page views a month. Beliefnet.com provides content and other resources to help people find and walk a spiritual path that brings them comfort, hope, clarity, strength, and happiness. Although already one of the most popular online destinations for the religious and spiritual audience, Beliefnet'ss previous site technology placed limitations on the company'ss ability to adopt new interactive features. It also proved cumbersome in updating site content.



Digitaria elevated our web presence to the next level, said Tibor Mozes, Vice President and Chief Technology Officer of Fox Digital Media/Inbox Distribution. Fox Entertainment Group owns Beliefnet.com. Digitaria not only gave us stunning creative, but upgraded our back-end content management system so we could be more responsive to our users, as well as better maximize our search engine optimization efforts. We are extremely pleased with the results.



Digitaria'ss deep expertise in building feature- and content-rich Web sites allowed us to create a best-in-class experience for Beliefnet and its millions of users, said John Van Spyk, Digitaria'ss Vice President of Managed Services.



The new Beliefnet site boasts improved content scalability and is now fully optimized to support continued strong user growth. Users will notice a speedier interface and fresh crop of Web 2.0-rich content and features. Digitaria also provided consulting services to Beliefnet, helping them create more effective monetization strategies.



By providing a richer, more satisfying user experience, Beliefnet will be able to dramatically improve visitor loyalty and engagement, Van Spyk said. Digitaria delivered a very complex implementation in record time. We are proud to help Beliefnet maximize its online strategy.



About Digitaria:


Digitaria (digitaria.com (http://www.digitaria.com)) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Some of our active clients include: Atlanta Falcons, Baltimore Ravens, Bravo Television, CBS Corporation, Cobra Golf, Comcast Corporation, DTS Corporation, International Speedway Corporation, Intel Corporation, FOX Corporation, Game Show Network, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, Lifetime Television Network, MTV Networks, NBC Universal, National Football League, QUALCOMM, Inc., SOAPnet, Toshiba Corporation and WPT Enterprises, Inc.



Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit digitaria.com (http://www.digitaria.com).



About Beliefnet:


Beliefnet, winner of the 2007 National Magazine Award for General Excellence Online, is the largest online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength and happiness for people who are exploring their own faith or curious about other spiritual traditions. Beliefnet offers a wide variety of resources including social networking tools, articles, quizzes, devotionals, sacred text searches, photo galleries and intimate interviews with noted politicians, celebrities and spiritual leaders. Beliefnet has approximately three million unique visitors each month and a daily email newsletter readership of nearly 11 million subscribers. The company, which is a subsidiary of Fox Digital Media and Fox Entertainment Group, is not affiliated with any spiritual organization or movement, and has partnerships with TIME magazine, Yahoo!, and Chicken Soup for the Soul.






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