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SODA Software Puts Complex Surveys on Simple Mobile Phones

Techneos's174; Systems today launched the full beta version of its Survey On-Demand Application (SODA's8482;) software platform for mobile phone surveys.

The SODA platform brings the power of advanced survey software to a wide range of mobile phones. An ideal replacement for paper surveys and an effective upgrade path for entry-level mobile survey tools, SODA software is also an accelerator for innovation. By providing the entire infrastructure required to create, deploy and manage wireless survey projects, the SODA platform represents a whole new way to measure customer feedback.

Consumers are becoming increasingly difficult to reach, and researchers face declining response rates for telephone and web surveys, says Mark Cameron, CEO and Co-founder of Techneos Systems. SODA software was developed to reach people when and where their feedback is most relevant: at the point of experience. As the mobile phone rapidly develops into the personal communication tool of choice for consumers around the globe, it is becoming increasingly valuable as a research tool. Researchers and business managers understand this, but until now nobody has been able to support the inherent complexity of survey research on a mobile phone. SODA delivers a rich, multi-lingual survey toolkit that finally delivers on the promise of mobile research.

SODA software optimizes use of the wireless Internet to provide real-time results while maximizing usability and reliability for the mobile phone user. Unlike surveys that use Short Messaging Service (SMS) messages or mobile web browsers, SODA software downloads to the mobile phone and runs 'soffline's, connecting to a wireless network only as required to send and receive data. We took a long-term approach when designing the SODA platform, adds Cameron. Many people today only use their cell phones for voice communications, but that is quickly changing. SODA software will initially gain traction with mobile power-users; but over the next few years we expect almost everyone to have a mobile data plan, and to view their mobile phones as the powerful computers that they are.

The SODA platform builds on Techneos's reputation as a global leader in mobile surveys. Many of Techneos's customers have been waiting for a mobile survey tool like SODA to emerge. At Synovate we are very focused on being at the leading edge of research innovation, says Eliza Wong, Executive Director of Operations and Corporate Development at Synovate China, and Synovate'ss global representative for Computer-Assisted Personal Interviewing (CAPI). From what we have seen of the SODA platform, this promises to be a groundbreaking survey technology. We have many offices around the world that are excited about being able to run complex surveys on mobile phones, which has not been feasible until now.

SODA software is now available for beta use, enabling research professionals to manage the entire lifecycle for a mobile survey project. The SODA platform combines a sophisticated questionnaire authoring tool with an online project management portal and a mobile run-time engine, and exports analysis-ready data in many popular formats.

For more information about the SODA Platform, visit http://www.techneos.com.

About Techneos:

Founded in 1995 and based in Vancouver, Canada, Techneos Systems maintains a singular focus: to provide the world'ss most powerful and flexible mobile survey software. Companies ranging from the smallest market research boutiques to the largest Fortune 500 firms rely on Techneos software to conduct wireless surveys that provide real-time consumer feedback to accelerate decision making.

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