21st Century Breakthrough in Restaurant Marketing Lead Generation



US restaurants are turning away from newspapers and direct mail to the Internet to win new business and reach younger and more prosperous customers.

A newly-published review (http://www.restaurantcommando.com), welcomed the new study. "This unique and rare Special Report provides the crucial data restaurateurs need to maximize their coupon campaigns," he said.

One company in the vanguard of online restaurant couponing is rolling out a nationwide, city-by-city service allowing restaurateurs to manage their discount promotions in real time, effectively turning them on and off to control the flow of customers.

Restaurants simply log on to CouponCuisine (http://www.strategicprofits.net) is excited to see restaurant coupons on the internet: "Having spent 24 years owning and running restaurants and three as a restaurant consultant, I believe services like CouponCuisine are the answer to attracting new customers and keeping current ones active," he says.

Two interesting findings highlighted in the study are that middle and high income groups are among the biggest users of coupons and that more than half of 20- to 30-year-olds use them. These groups are also among the biggest Internet users and a key target for restaurants.

The report also gives a glimpse or how upcoming technology advances will offer even more marketing opportunities for restaurateurs in the future and provides self-evaluation questions to help identify the benefits of Internet couponing for them.

Authement says he's impressed with the review and the kind of advances being made by the likes of CouponCuisine: "What excites me is that this report clearly shows how couponing can make a huge different to your business. And there's no big learning curve. You can get started in minutes, change, monitor and measure your efforts."

It can be downloaded now, free of charge, from Restaurant Revolution at this link:



21st Century Breakthrough in Restaurant Marketing Lead Generation