HiTech Sound Announces New Restaurant Division



April 14, 2005 -- Hi-Tech Sound, providers of DMX Music solutions and ancillary services for commercial customers, recently announced the establishment of a new Restaurant Division to specifically cater to their fast growing restaurant and food service market base.

Hi-Tech Sound, headquartered in Marlborough, Mass. with offices in Fort Myers, FL and Dallas, TX, has provided total sound solutions to popular restaurant chains, including all of 101 Ninety Nine restaurants as well as Naked Fish, Red Sauce, ToGos and numerous others.

The company's DMX music systems, state of the art sound systems, messaging and communication services enable restaurants to choose from over 400 styles of non-stop music to set or change mood at any time. Restaurants can also capture the attention of customers with message marketing that "advertises" specials or recommends new dishes to patrons while they are dining. From non-stop digital music to sound system design and installation to custom messaging, Hi-Tech Sound serves as a one-stop shop for high quality, professional sound solutions.

"The music and communication systems are two very important concepts within a restaurant environment. Essentially, music not only sets the mood of restaurant patrons, but the types of music played may even determine clientele," explained Gary Hanna, CEO of Hi-Tech Sound. "For example, the atmosphere in the Ninety Nine restaurants is youthful, thriving and upbeat, so the music played complements that atmosphere. Piped in elevator music would put restaurant and pub patrons to sleep and more than likely discourage repeat business. With radio music, you run the risk of your patrons hearing a competitor's advertisement or, depending on the radio station selected, offending listeners. We're committed providing restaurants with customized, comprehensive music and communication services that will greatly enhance their business."

Industry Statistics
Music and messaging can enhance and increase business. According to the Journal of Marketing, music increases gross sales by 38.2%. In addition, the Point-of-Purchase Advertising Institute noted that 80% of customers say on-site messaging influences their buying decisions.

With over 100 channels of music available through satellite and dozens of ProFusion X programs, Hi-Tech Sound provides music to fit every business. Hi-Tech Sound has catered to an extensive client list that includes leading companies such as L.L. Bean, Pearle Vision, Family Fitness Centers, Golds Gym, Red Sauce Restaurants, Naked Fish Restaurants, Salvatore Ferragamo, the Ninety Nine Restaurants and Pubs and countless others.

A Sound Investment
Hi-Tech Sound is a leading provider of DMX Music, message marketing, sound systems, DirecTV and Crestron Control systems. Offering superior products, expert installation and service, the company strives to provide the highest level of customer service and exceed customer expectation.

With a staff of 18 and offices in Marlborough, MA, Dallas, TX and Fort Myers, FL, Hi-Tech Sound caters to commercial clients with high-quality digital music, sound systems, communication, custom messaging and advertising services. A 48-hour repair response time is one of Hi-Tech Sound's key advantages over competitors.

Hi-Tech Sound corporate office is located at 41 Brigham Street, Unit 14 in Marlborough, MA. For more information, contact 1-888-843-8369 or visit the website at www.hitechsound.com.





HiTech Sound Announces New Restaurant Division