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Restaurant.com CEO Offers 10 Simple Tips for Giving Gift Certificates

Gift certificates and gift cards can be the perfect way to make a "picky" person happy or fill the need for a last-minute gift. A little extra thought will make the experience smooth and rewarding. So says Cary Chessick, president and CEO of Restaurant.com. (http://ad.doubleclick.net/clk;154457778;20862709;vhttp://www.restaurant.com/index.aspprti=4313&raid=1383) recently redesigned its Web site to make it easier to search for participating establishments by ZIP code.

5. I need help! No one wants to get into an endless loop of emails with a customer service department. When buying gift certificates online, make sure the company has a toll-free telephone number.

6. Save money. Search for an online retailer--such as Restaurant.com (http://ad.doubleclick.net/clk;154457778;20862709;vhttp://www.restaurant.com/index.aspprti=4313&raid=1383)

Restaurant.com connects restaurant seekers and food lovers to savings at more than 8,500 restaurants nationwide and to various online retailers. As the nation's leading online directory of restaurants and restaurant gift certificate provider, the company brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. To date, Restaurant.com customers have saved more than $50 million through the gift certificate program. Restaurant.com has operated continuously since 1999 and is based in Arlington Heights, Ill.

Editor's NOTE: Cary Chessick is available for media interviews, taped or live, on such topics as consumer tips, online retailing, gift-giving and the restaurant business.

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