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Rodizio Grill Passes 10 Year Milestone with Celebration to Include...

Rodizio Grill today announced it will surpass its 10 year milestone, an achievement that less than 30 percent of restaurants in the U.S. ever achieve. To celebrate the accomplishment, Rodizio will be choosing two Rodizio guests to enjoy a round tip getaway to Brazil.



The Grand Prize Giveaway to Rio de Janeiro, Brazil will be awarded August 15, 2006 and will include a 6-day 5-night vacation with round trip airfare, 4-star hotel accommodations and $200 spending cash. Those interested in registering to win can do so beginning today through July 31 by visiting one of Rodizio's8217;s restaurant locations in Salt Lake City or Denver. Directions to specific locations can be found at www.rodiziogrill.com.



's8220;Reaching the 10 year mark in the restaurant industry means Rodizio has become an institution,'s8221; said Ivan Utrera, president and CEO of Rodizio Grill. 's8220;To achieve this landmark shows Rodizio's8217;s growth and success in serving its customers.'s8221;



According to studies by Cornell and Michigan State University, 50 percent of all new restaurant startups fail within the first three years. After just five years, 60 percent fail and by 10 years, 70 percent have gone under. Rodizio not only has avoided the industry's8217;s pitfalls, but it is surpassing the milestone with double-digit sales growth year over year.



Also launching new this month is Rodizio's8217;s first ever official catering service. The decision to provide catering came after numerous and constant requests from customers who want a high quality, authentic experience catered to their location. Rodizio actually brings a real Brazilian grill to the location where the meats are freshly cooked and served rotisserie style, just as it is done within the restaurant.



's8220;The Rodizio Grill difference is our 100 percent authentic Brazilian unlimited meats, salads, appetizers and home made desserts,'s8221; Utrera said. 's8220;We are always looking for ways to improve the experience for the customer. At least two times each year, Rodizio incorporates new items into its menu, demonstrating its commitment to serve its customer through new products and features.'s8221;



Press Contact:

John Pilmer

PilmerPR

801-369-7535

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