Branding Firm Provides Appraisals and Refinements of Association and Nonprofit Perceptions



Concept Group USA is expanding its organizational development practice lending its expertise in brand and reputation management along with association profile development to organizations in Washington, DC and throughout the country.

's8220;So often we hear of trade groups and non profit organizations spending thousands of dollars with PR firms without taking a 's8220;time out's8221; for a brand appraisal and possible refinement to ensure key messages and a core brand statement is coming through loud and clear in each distinct audience they intend to reach,'s8221; said Tom Kelley, Managing Partner. 's8220;Whether it's8217;s a single-issue government relations campaign, or a much larger industry enhancement or expansion project, a 's8220;macro's8221; review of an organization's8217;s external perceptions can mean the difference between success and failure in Washington and beyond.'s8221;

A clear and consistent brand message, highlighting the legacy and heritage of an organization and its membership provides internal staff and external communications experts the foundation for new, efficient and reinforcing forms of outreach.

Concept Group USA boasts a team of seasoned association and organizational development experts ready to assist forward thinking association and non profit executives in sharpening their brands and taking their organizations to the next level of effectiveness.

For more information and a direct, confidential conversation with one of the firm's8217;s partners, please contact Tom Kelley at 202-344-5043.

Concept Group USA: A brand consulting firm that quite simply reaches stakeholders in your target audiences, the people you care about most, reinforcing your true brand story and thereby moving you closer to achieving your most critical business goals -- a mix of branding, community and public relations, marketing, and industry relations. www.conceptgroupusa.com.





Branding Firm Provides Appraisals and Refinements of Association and Nonprofit Perceptions