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Cobbq Launches Food Network Advertising Campaign for Cobb BBQ Grill

Florida-based Cobbq, Inc., U.S. distributor of the Cobb BBQ Grill, announced that their new television and online campaign is scheduled to begin airing on Saturday, July 16th on Food Network, during BBQ with Bobby Flay at 2 p.m. EST.



The ad will launch the Cobb BBQ Grill into the mainstream by demonstrating the unique combination of innovative design, versatility and practicality of the Cobb, which all other portable grills in the market obsolete. The campaign will use television and Internet advertising to increase product awareness.



The new 60-second commercial is designed to show that the Cobb is the ultimate cooking solution for active people. Whether activities include camping, hiking, boating, RVing, or tailgating at the stadium, the Cobb travels, cooks and cleans up in a snap. The ad focuses on the safety of the product through its patented construction that prevents accidental burns. In one scene of the commercial, the Cobb is shown cooking at temperatures over 500 degrees, while the outside base is cool-to-the-touch -- a great safety feature for everyone.



Food Network consumers will receive free bonus items with each Cobb BBQ Grill order: A 5 lb. bag of Kingsford Charcoal, Diamond Strike-a-Fire Fire Starters, and three sample packs of Smoker Pellets.



CobbQ's campaign 'Being Smoking Hot Was Never So Cool Before' boldly takes on the portable grills category, proving that the Cobb BBQ Grill is bringing consumers what they want - a portable barbecue grill that is versatile, practical, and easy to carry and to clean while being safe.



The Cobb Experience

The Cobb design is similar to convection ovens in restaurants and homes. Airflow through the dome's lid holes ensures consistent temperature and even cooking. The circulating airflow ensures that flavors are cooked into extra juicy meat when your favorite marinade is added to the Cobb's "flavor well." The Cobb can roast, smoke, grill, and bake an imaginable array of dishes.

Full meals can be prepared at one time. For example, red potatoes and corn on the cob are roasted in the flavor well while meats and seafood are cooked on the grill.



Portable

Weighing only 8 lbs., the Cobb is a campers and boaters dream. The heavy-duty Cobb canvas travel bag features two extra long shoulder straps. The roomy design allows for extra utensils, charcoal briquettes or anything you need to prepare a gourmet meal.



Safety by Design

The design of the Cobb originated with safety in mind. An innovation straight out of Africa, the Cobb was initially designed as a cooking system for people in rural areas without access to electricity so they could cook in a safer environment, with less danger of out of control fires. The initial fuel source for the Cobb was dry corn cobs, abundant in rural Africa, hence the grill's name. The unit has been refined and the result is a small, eco-friendly, portable and incredibly efficient barbecue. Charcoal briquettes, a universal commodity, have replaced the corn cobs.



The Cobb's unique construction prevents accidental burns. While the Cobb cooks food at 500 degrees on the inside, the safety base stays cool on the outside. The Cobb can be picked up or touched while cooking - a great safety feature for boaters and peace of mind for campers. This unique safety feature is due to the built-in air pockets and heat shield in the polymer plastic base. Boaters can rest assure that fiberglass won't be damaged and campers can responsibly grill without the danger of starting outdoor flare-ups.



About CobbQ, Inc.:

CobbQ, Inc. is the U.S. Distributor of the Cobb BBQ Grill in the United States. For further information or ordering the Cobb BBQ Grill & Cooking System, please call 800/593.8244 or visit www.cobbq.com.

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