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OpticsPlanet Inc. Moves Up on the Top 500 Online Retailers List

OpticsPlanet, Inc., the largest specialized optical retailer of sport optics, tactical and military gear, binoculars (http://www.opticsplanet.net/binoculars.html), microscopes, rifle scopes and designer sunglasses, once again ranked among 500 top Web merchants listed in the 2008 edition of Internet Retailer Top 500 Guide. This year OpticsPlanet, Inc. ranked as the 220th largest online retailer, rising from last year's 235th spot.

OpticsPlanet, Inc. CEO, Mark Levitin explains that superior customer service is among the driving forces behind the company's increasing success in 2008.

"Our visitors get in contact with us concerning any product issue through so many means. Unlike many online retailers, we think outside the box, and actually welcome their calls through many channels including e-mail, fax, and phone as well as our live chat features and 'Ask the Expert' and 'How to Buy' tools," says Mr. Levitin. "Our designers and developers work diligently to improve our user interface features to help shoppers retrieve what they are looking for efficiently and quickly. We have been working for years to provide an online experience enriched with the human approach of a traditional brick and mortar store."

This customer-centered shopping experience has paid off over the years and has put OpticsPlanet, Inc. (http://www.opticsplanet.net/) above and beyond its competition. The company has been constantly reviewing its comprehensive policies to find better ways to serve customers.

"All purchases at OpticsPlanet, Inc. are backed with a 100% satisfaction guarantee. No other online retailer can match the accumulated knowledge of our product specialists, who keep training to grow their knowledge base as we increasingly expand into new categories of products," says Mr. Levitin.

With an average double-digit growth each year, OpticsPlanet, Inc. is among the ranks of industry giants like Apple, Amazon and Dell in the prestigious Top 500 Online Retailer Guide. OpticsPlanet, Inc. operates in conjunction with multiple niche stores, including OpticsPlanet.com Tactical-Store.com (http://www.tactical-store.com/), Microscopes.com and EyeWearPlanet.com. Each store completely fulfills specific categories by offering genuine brand name products with 100% Authentic Manufacturer's Warranties.

About OpticsPlanet, Inc.

Founded in 1999, OpticsPlanet, Inc. has become one of the world's leading retailers carrying brands known for top-notch quality and durability such as Bushnell, Leupold, Nikon, Steiner, Celestron, and many more. The company operates a network of multiple online stores: OpticsPlanet.com (http://www.opticsplanet.com/), Shoptics.com Tactical-Store.com OpticsForYou.com EyeWearPlanet.com RadarGuns.com Microscopes.com and others.

Media Contact:

Stefano Matini

Marketing Communications Manager

3150 Commercial Ave.

Northbrook, IL 60062

(800) 504-5897

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