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Retail Consultant Gets Personal to Attract Small Shop Owners

Retail Concepts now offers small store owners a new way to receive consulting services once only available to large companies. Their new Guides allow retailers to quickly and easily purchase, read and receive input on their ideas through and interactive, electronic document.



It started with a single ad 8230;



Single, sexy retail consultant seeks small business owner with whom to share all her intimate secrets to finding retail success. Must be willing to experiment. Interested Read on to meet Rita.



8230;but became a revolution.



Why shouldn't retail consultants revolt It's about time that they stood up and shouted: "We want to help the small guys 8211; the local business, the innovative shop owner, the creative boutiquer! We are not about the big boys, but about the small, growing businesses! We are not here to give you the same old advice that does not relate to your style of business! We are here to understand you, to help you realize your vision and to make your ideas successful!" If that means getting personal, then so be it.



Enter Rita. Rita Retail. She is the new star at Retail Concepts and the woman who said, "Enough is enough. There are too many small businesses out there who are not meeting expectations. They want to turn things around, but don't know how to get started. Or maybe they do know, but those options are not affordable to them." Well, now they are.



Rita and a group of friends and colleagues, whom she met over the years working in retail, got together and put their retail experience, knowledge and ideas down on paper. Then they took that piece of paper and threw it out the window because, hello, we've entered the digital age. The outcome is an electronic and energetic product that gives retailers the information they need to succeed at a price that is affordable. That product is Success in Store: Guides to Getting Retail Right.



Success in Store: Guides to Getting Retail Right is a series of electronic guides on different topics related to retailing, from merchandising and store design to managing finances and back-office business. Business owners can buy one, a few or the entire series. Each guide comes with interactive prompts so users can get specific feedback from the Retail Concepts' team on topics like naming your store or inventory problems. Plus, the electronic formatting allows the guides to remain totally current because they are constantly updated.



Mike Tesler, concept king and founder of Retail Concepts says, "We have been there, done it, and now want to help others get it right. Most of what is written for and advised to small stores (particularly in relation to marketing and merchandising) is flat out wrong." Why "Because it comes from authors and consultants with 'big store' points of view and experience. They mean well but most of what is right for a big store is directly opposite to what works for small stores."



Finally, the inside, small store advice that clients pay thousands for is broken down in to small, affordable and useable pieces that are quick and readable! Each guide in the Success in Store: Guides to Getting Retail Right series offers down-to-earth advice in plain language. Mike adds, "A lot of this stuff probably seems pretty obvious but, as Rita helped me see, if no one else is saying it then potential customers need to hear it from their service providers."



The first guide in the Success in Store series introduces Rita's friend, Mitch the Merchandiser, to help retailers understand the ins and outs of merchandising and inventory management. Mitch, like all of Rita's cohorts, has a distinct and unique personality 8211; a memorable character whose anecdotes and explanations will stay in the mind of the user long after the electronic Success in Store file is closed.



Rita and her group of retail experts want to take the guesswork out of being a small storeowner. They go in knowing the reasons why so many fail and outline what to do and what to avoid. The only question is: how do you attract a small shop owner's attention



You take out a personal ad. Because when you own a small business, it is personal.



Established in 1994, Retail Concepts helps new and existing retailers turn their ideas into something special. By taking the time to understand clients challenges, the Retail Concepts' team of experienced retailers and marketers can develop a unique approach that fits each situation and budget.



To learn more about the Success in Store: Guides to Getting Retail Right series, visit the Retail Concepts' website at http://www.retailconcepts.com/products.html. Success is in store!

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