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Retail Expert Likens National Retail Problem to Georges CostanzasManhood...



Who can forget the classic Seinfeld episode where George Costanza blames his sudden reduction in manhood to shrinkage caused by swimming in a cold pool. To retail expert the Merchant Maven, the episode is a colorful way to highlight an increasing problem retailers have with their own version of shrinkage - the amount of merchandise that exits their stores without being paid for - from shoplifters and employees.



In a recent post in his blog, The Merchant Maven informs retailers dealing with the problem that they do not have to buy expensive surveillance systems in order to keep shrinkage under control. The Maven points out an initiative launched by Direct Technology Innovations (DTI), a retail merchant service provider, and Xanboo, a surveillance company, to help fight retail shrinkage. The initiative provides America'ss businesses with an affordable, state of the art video monitoring platform.



This unique platform enables you to monitor your cash register, front door, backdoor from your blackberry or hand held device. It'ss convenient and seamless, and has proven to reduce shrinkage. It even allows for remote temperature monitoring and lighting control.



The comparison to a Seinfeld episode may seem a bit fanciful but it is typical of the Merchant Maven Blog (www.themerchantMaven.com). It delivers useful, and practical information to merchants in a colorful, humorous and often outlandish way. The Maven'ss unique style is making waves on social networks like Linkedin, Facebook and Twitter - where one tweet commented on the Maven'ss outrageous shrinkage blog post.



The Merchant Maven Blog has just added a special new feature allowing merchants to sign up for a new merchant account right from the blog.



About The Merchant Maven (www.themerchantmaven.com):


The Merchant Maven is the advocate for retailers, restaurants and small businesses throughout America. He searches the web, the world and the hood for the best deals for merchants and the latest issues affecting credit card processing and retailers. He'sll help you get the best credit card processing deals and the latest scoop on processing companies.






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