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Retail Research Expert of Innovative Display Technology Company To...

Rivet Digital's retail marketing (http://www.rivetdigital.net/) expert, Michael Doran, will present at the 2008 Regulatory & Scientific Conference held by the Consumer Healthcare and Products Association. The two day conference will be in Washington, DC, May 7 & 8 focusing on Enhancing Consumer Healthcare leveraging technology to help consumers understand products and increase compliance. Other speakers include representatives from the U.S. Food and Drug Association, Bayer and GlaxoSmithKline.

Doran, Vice President at Rivet Digital, will be speaking with a panel of experts specifically examining innovative ways to improve and facilitate consumers' use of over-the-counter (OTC) medicines in the rapidly evolving healthcare environment using cutting-edge at shelf interactive kiosks. The presentation will take place during the afternoon sessions on Thursday, May 8.

"Compliance is a major issue for all providers of OTC medications. The presentation will explore the use of interactive technology (http://www.rivetdigital.net/) solutions in retail stores at the shelf level to educate consumers about usage and how that may impact increased compliance," explains Doran. "Rivet Digital is at the forefront of developing very small and well designed interactive kiosks (http://www.rivetdigital.net/) which take the convenience of the internet and bring it right to the product level so consumers can access information and make educated decisions right at the point of purchase. We are able to track and measure extensive consumer insights with our custom interactive kiosk solutions providing visibility into shopper interests and buying patterns."

Doran has over 15 years of experience in technology, retail and service based organizations. For the last 5 years, he has worked closely with world class consumer packaged goods (CPGs) to design innovative interactive solutions which are helping to reinvent the shopper experience at retail.

To learn more about Rivet Digital interactive retail displays, visit www.rivetdigital.net.

About Rivet Digital

Rivet Digital, based in Columbus, OH works with leading Consumer Packaged Goods manufacturers to design, implement and support custom high tech interactive solutions across various retail channels. Their interactive kiosk solutions combine the power of the web for accessing information and bring that right to the product or category level in a retail store. They also provide extensive consumer insights into consumer trends for specific products and categories.

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