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Retailers Can Now do Mobile Marketing from their Browsers

Relationship Technology provider Zaptext, today announced an integrated service which gives retailers a way of running mobile voucher (M-voucher) campaigns, without incurring infrastructure costs.



Mark Hardman (CEO) says 's8220;Despite the enthusiasm of retailers for SMS based promotions, the infrastructure requirements have been a big stumbling block. By integrating and web-enabling all of the underlying technologies, we have closed the loop and created a fully branded campaign management system which the retailer can manage from their browser's8221;



Using the new system, the consumer registers on-line using a retailer-branded , multi-lingual web-registration facility. This can be in response to a specific advertising or TV campaign, or as a result of the retailers own web-marketing efforts.



A richly personalised M-voucher is sent to the consumer's8217;s cell-phone, at a time determined by the retailer. When the consumer redeems in-store, staff can verify the voucher over the web.



Each M-voucher carries a unique, encrypted code, ensuring that profit leakage from multiple redemptions is stopped and subtleties such as multiple use and expiry dates can be managed with complete confidence.



Real-time campaign analysis is available via a secure web portal, allowing campaign redemption statistics to be analysed by demographic, by store, and by product.



The consumer's8217;s details are stored in a web-database, ready for further relationship building initiatives, where the consumer can be contacted by personalised SMS, e-mail, and direct mail, all of which are auto-scheduled from the system, in line with the retailer's8217;s objectives.



Hardman is enthusiastic about the possibilities for retailers, who so far may have been nervous about the entry costs, saying 's8220;We host and manage everything including the registration facility, back-end database, mobile infrastructure, and analysis facilities. If the retailer has a browser, then they can run mobile campaigns's8221;



About Zaptext.com:



Zaptext.com provides hosted customer relationship and marketing technology via web and mobile



Contact:

+44(0)1189 588400

http://www.zaptext.com

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