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Scala Sponsors Distinguished Panel on the Digital Signage Industry

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London, UK January 30, 2008 -- Scala, the leading provider of end-to-end solutions for the digital signage market, today announced it would exhibit at Screen Expo Europe 2008 to be held at Olympia Hall in London. Visit Scala at stand number D31, during February 5 and 6, 2008.

Screen Expo Europe 2008 is Europe's biggest event for Digital Signage, Media Networks and Interactive Technology & Content.

During Screen Expo, the Thought Leadership Pavilion will highlight research findings by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute (PRI). A distinguished panel of global industry leaders will join him for an extensive round of questioning and follow-up, including:

�    Gerard Bucas, CEO, Scala

�    Richard Barnes, Editor-in-Chief, Cleverdis

�    Rick Engels, President and CEO, Broadsign

�    Candace Helgerson, Director, Digital Programs, Harris Corporation

Platt Retail Institute is the world-leading expert in research and consulting to retailers, media companies, hardware, software, transmission, and other stakeholders in the digital communication network industry.

This presentation will be held in The Club Room, Gallery Level, on February 5th, between 2:00 pm and 3.30 pm.

"I am excited to participate in this industry panel", says Gerard Bucas Scala's CEO, "I look forward to sharing Scala's 20 years' of experience and expertise in the market", he adds.

At Screen Expo, Scala will feature its next generation digital signage software platform, InfoChannel 5. Scala continues to exceed customer expectations by providing leading-edge software solutions for both small and large digital signage projects around the world through its global network of over 350 partners. InfoChannel 5 further extends the benefits and ROI of digital signage and corporate communications networks.

About Scala

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.

2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Contact:

Richard F Trask

Director of Public Relations

Scala Inc.

+1 610-363-3350

scala.pr@scala.com

www.scala.com

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