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The Estimated 5 billion US Handbags Market has Witnessed Tremendous...

Research and Markets (http://www.researchandmarkets.com/reports/c24942) has announced the addition of Handbags in the United States to their offering



If there were any question that female consumers have long constituted the bulk of handbag purchases in the U.S., this exclusive 2005 U.S. handbags market consumer survey verified that, among respondents, this remains true today. Young girls become fashion-aware in the U.S. at a very young age. Although younger women may not have the income levels necessary to alter market dynamics, their enthusiasm for upscale handbag brands suggests a strong future for the market.



The increasing interest and attention to design among the general population over the course of last decade (the "design revolution"), has made women's affinity for well-designed handbag an even more potent market driver. A growing awareness of the power of a handbag to have a transformative effect on a woman's outfit, self-image, outlook, and even her productivity, have helped to make handbags an increasingly valued gift.



As the low-income, expensive bag purchase example illustrates, the profile of the "typical" consumer who might purchase a handbag at any given price point is difficult to ascertain. According to an April 2005 BIGresearch report, Wal-Mart and Kohl's were the number one and two favorite U.S. retailers, respectively, for women's apparel. A 2004 American Affluence Research Center poll found that among the households representing the wealthiest 10% of the U.S., the favorite store of female respondents was Target (Wal-Mart was #8). Regardless of income, large numbers of Americans are shopping at mass merchandisers and are therefore being exposed to a wide variety of low-price handbags which mimic the styles found in more upscale retailers.



The estimated $5 billion handbags market, consisting of bags, totes, and satchels, is a dynamic category that has witnessed tremendous growth in recent years and is well-positioned for future expansion.



For more information visit http://www.researchandmarkets.com/reports/c24942



Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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