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Zevia Beats Beverage Majors in Race to Market

Zevia leads Coke and Pepsi by a full year in the race to release a soda sweetened with stevia, a naturally calorie-free herb many times sweeter than sugar. Within the past six months, Zevia, the first stevia based product to offer a truly all natural alternative to artificially sweetened diet sodas, has moved aggressively to respond to consumer demand and fill grocery store shelves nationwide with four all natural flavors. The company is now adding new retail outlets daily through its national distribution network.

"We are pleased that these two companies have recognized the strong consumer demand for a stevia sweetened beverage, and thanks to their highly publicized race to market, this relatively obscure herb is now a household word," stated Zevia principal Ian Eisenberg. "It makes being first to market that much sweeter as consumers in the U.S. realize that our product represents the first real option to artificially sweetened sodas. While the majors battle it out to get to market 'first', we're out there selling Zevia. But we are concerned that Truvia and Purevia have strikingly similar names to Zevia which may result in consumer confusion."

Benefiting from the foresight of company principal and accomplished intellectual property attorney Derek Newman, Zevia was the first to file a patent application to protect its formulations and the first to achieve a federal trademark registration in this new beverage category.

Newman stated, "While we are pleased to have our early move into the market affirmed by these beverage giants, we are also prepared to aggressively protect our trademark and patents."

About Zevia:

Zevia is an all-natural zero-calorie alternative to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold on the www.zevia.com website and in health food and specialty grocery stores nationwide with new stores added daily.

Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries, tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores.

The user provided this info for editorial contact:

Name: William Schlueter

Phone: 310 913-2949

Email: bill @ launchpadpr.com

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