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New WebBased Module Offers Retirement Communities LowCost CustomMarketing...

By Design Solutions, a company that provides marketing and management services to the senior housing industry, today announced the launch of Online Sales Tools.

This innovative marketing solution, designed exclusively for budget-conscious retirement communities, provides professionally produced marketing materials through a low-cost monthly subscription service.

Subscriber communities gain exclusive rights to use the materials in their area. Each sales tool can be customized by a community to include key selling points, logos, and contact information. (For sample sales materials, visit www.bydesignsolutions.net.)

In today'ss economy, many retirement communities simply cannot afford the cost of retaining a marketing firm, said Kristin Kutac Ward, President of By Design Solutions. With Online Sales Tools, they can still enjoy the advantages of high-quality, strategic marketing materials at an affordable cost.

Subscribers to Online Sales Tools get three new, customizable marketing materials each month that they can customize and output as high-resolution PDFs. These include:

>    Fact sheets- informational follow-up tools for prospects that cover important issues for seniors.

>    Creative follow-up pieces- highly personalized communications for prospects, relating specifically to their interests.

>    Sales initiatives- events or specific initiatives that include a description and checklist, the intended audience, and an attention-grabbing flier or invitation.

Every sales tool is professionally written and designed by a team of experts who understand the senior housing industry, the target audiences and the unique marketing challenges retirement communities face.

Online Sales Tools enable communities with tight marketing budgets to maintain professional communications with their clients and prospects at a small fraction of the cost of retaining a marketing firm.

For details or a preview of the service, visit www.bydesignsolutions.net.

By Design Solutions, based in Princeton, N.J., is a full-service consulting and management firm that specializes in the senior housing market. By Design Solutions offers a variety of customizable online sales, marketing and advertising tools as well as affordable individualized consulting services for retirement communities. To learn more visit, www.bydesignsolutions.net.

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