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Search Engines in the Year 2010

An all-star panel of search engine and web user experience experts - including leading representatives from the search engines Google, Yahoo, MSN and Ask - has come together in one 60 minute event to share their visions of the future of search. They took questions from an audience and revealed their perspectives on such topics as search advertising, media-rich search results, user intent and social networks.

Panelists explain the directions their search engine innovation has recently taken, and where they may be headed. Moderator Gord Hotchkiss also shows results from Enquiro's eye tracking testing with Google, Yahoo, MSN's Live Search, and Ask. Images show, for example, how - due to changes on behalf of the engines - user scanning behavior has changed since the discovery of Google's Golden Triangle (top left corner) three years ago.

The current high pace of innovation in the search engines begs the question: what do the next three years hold for Google, Yahoo and others Enquiro has also published a white paper titled Search Engine Results 2010 which examines trends such as the personalization of search results. Personalized results aim to better interpret the user's intent and can be based on factors such as site click-through rate and stickiness, search history, bookmarks, and community behavior. The paper also looks at "Universal Search" which blends search results with news items, video and images.

The recorded event is now available on demand at

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