Research from a new SunGard (http://www.sungard.com/)-sponsored banking study has shown an increased focus on customer centricity tied to risk and performance management. The study, undertaken by the consultancy arm of International Banking Systems (http://www.ibspublishing.com/) (IBS), was conducted in late 2008 and early 2009 with senior IT managers from retail banks across Europe. Respondents were asked about current market trends, IT spending priorities and drivers for IT and business change. The full report can be found at www.sungard.com/ambit
The report showed a fundamental shift back to what many described as the basics of banking: traditional criteria such as speed to market, marketing, cross-selling, profitability analysis
and strong channel delivery were seen as key areas. In addition, many respondents said that their priorities for IT spending included risk management, deposit gathering, customer channel
automation and front-office enhancements to improve customer centricity.
Operational excellence and cost-efficiency were also cited as critical areas for improvement, with many banks seeing service-oriented architecture (SOA) methodologies as key to their
achievement. Although many banks are still debating the extent to which SOA can be understood and used, most agreed that initiatives such as the Banking Industry Architecture Network
(http://www.bian.org/) (BIAN), of which SunGard is a founding member, were needed. Many respondents indicated that a sound and documented SOA approach
was fundamental to their choice of vendors and systems.
Nicholas Brewer, vice president, global banking solutions for SunGard'ss Ambit (http://www.sungard.com/ambit) business unit, commented: It was
fascinating to gauge opinions from senior IT managers in banks given the backdrop of the current financial crisis. It was particularly interesting to note the areas in which there was
consensus amongst the varied opinions expressed by the participants. There is a watershed feel to the industry at present; previous assumptions are being jettisoned and customer
perceptions have changed.
He continued: Delivery channels for basic banking activities could change rapidly, which means we need to offer our customers flexible, adaptable solutions. As noted in the study, the
back-end systems must not constrain the adoption of new channels. It must be feasible to deliver customer relationship solutions without changing the underlying core systems. We offer our
customers a componentized SOA-based approach, whereby banks can quickly deploy loan origination or deposit gathering, for example, across multiple core systems if required.
About IBS Intelligence
IBS is a specialist research, consulting and publishing company focused on all aspects of banking operations. It is the recognized expert in this domain, with 18 years of experience, and
provides information and data to banks, system providers and others across the globe.
About Ambit
SunGard'ss Ambit is a banking solution suite for retail, commercial and private banks. It provides banking professionals with solutions that support front-, middle- and back-office
operations, as well as solutions for financial management, risk and compliance. Ambit helps banks improve customer service management, streamline business processes, comply with
regulations and capture growth opportunities. For more information, visit www.sungard.com/ambit.
About SunGard
SunGard is one of the world'ss leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries, including the world'ss 25 largest financial
services companies.
SunGard provides software and processing solutions for financial services, higher education and the public sector.SunGard also provides disaster recovery services, managed IT services,
information availability consulting services and business continuity management software.
With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private
businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance 's38; Risk
has recognized SunGard as service provider of the year an unprecedented five times. For more information, please visit SunGard at www.sungard.com.
*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com
Trademark Information: SunGard, the SunGard logo and Ambit are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All
other trade names are trademarks or registered trademarks of their respective holders.
Toby West, PR 's38; Communications Manager
SunGard Financial Systems
Tel: +44 (0) 20 8081 2426