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Hundreds of Top Executives to Gather at Worlds PreeminentIntellectual...

Intellectual Asset Management (IAM) magazine, the world'ss leading provider of IP business news, today announced that it has reached its 300th registrant for the IP Business Congress. In what is expected to be the single most important gathering in the IP community this year, top executives - including Chief IP Officers from Fortune 500 companies, heads of IP at other major companies, global IP thought leaders and senior policy makers - will gather for two days of top-level discussion and debate. The event, to be hosted at the Four Seasons Hotel in Chicago from the 21st to the 23rd of June, is the follow-on to IAM'ss groundbreaking inaugural congress held last year in Amsterdam.

In this economy, it has never been more important for those in the boardroom and at the executive level to understand how to create and manage IP value, said Joff Wild, IAM magazine'ss Editor. This is exactly why we designed the IP Business Congress to address these high-level IP business issues in a meaningful way. Our world-class speaking faculty, many of whom have helped their companies generate significant financial returns from IP, will share their unparalleled experience and knowledge of best practices.

The event will feature plenary sessions addressing issues such as, strategic IP and business alignment, IP value creation and the state of play in major IP markets, as well as a range of breakouts examining legal, financial, strategic and business-related topics. The world-class faculty of confirmed speakers includes:

> Marshall Phelps, Corporate VP for IP Policy and Strategy, Microsoft

> Ruud Peters, CEO, Philips IP 's38; Standards

> Carl Horton, Chief IP Counsel, GE

> Scott Frank, President and CEO, AT's38;T Intellectual Property

> Todd Dickinson, Executive Director, American Intellectual Property Law Association

> Ciar's225;n McGinley, Head of the Controlling Office, European Patent Office

> Beatrix de Russ's233;, Executive VP of IP and Licensing, Thomson

> Keith Bergelt, CEO, Open Invention Network

> Sherry Knowles, Senior VP and Chief IP Counsel, GlaxoSmithKline

> Marcella Watkins, Managing Counsel, IP, Shell Oil Company

> Don Merino, General Manager Acquisitions, Intellectual Ventures

> Damon Matteo, Chief IP Officer and VP IP, Palo Alto Research Center

For more information on the event and to register, please visit http://www.IPBC2009.com/PR. As a limited promotion, IAM is offering a reduced rate of $1,350 (standard rate $1,500) for those that register online and enter the code WC10.

About IAM

Intellectual Asset Management magazine (http://www.iam-magazine.com) is a publication that reports on intellectual property as a business asset. The magazine'ss primary focus is on looking at how IP can be best managed and exploited in order to increase company profits, drive shareholder value and obtain increased leverage in the capital markets. Its core readership primarily comprises senior executives in IP-owning companies, corporate counsel, private practice lawyers and attorneys, licensing and technology transfer managers, and investors and analysts. IAM magazine is part of The IP Media Group (http://www.theipmediagroup.com).

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