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Brand Thunder Heads into Relationship with Major League Soccer



Brand Thunder LLC (http://www.brandthunder.com), the branded browser specialists, announced today an agreement to bring its Internet browser Booms to Major League Soccer (MLS) and its 15 clubs.



Soccer fans will soon enjoy an Internet experience tailored specifically to them. Through a small download, their Internet browsers will take on the look, feel and energy of Major League Soccer. Whether they choose the league view or their favorite club, each Boom will feature logos and colors, plus the addition of news, rich media or links specific to their selection.



Booms are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can dynamically switch between Booms without restarting their browser.



Soccer fans are known for their fervor. We needed an Internet offering that lived up to that, said Chris Schlosser, Director of Digital Strategy for MLS. We look forward to working collectively with Brand Thunder to bring our passionate fans even closer to their favorite clubs and players.



We'sre creating a comprehensive and meaningful experience for the true soccer fan, said Patrick Murphy, founder and CEO of Brand Thunder. And with our Boom technology, fans aren'st locked into a single view, they can move from club, to league, to another team with a click of their mouse.



About Brand Thunder,


Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, Nationwide / NASCAR, NCAA, NHL, Starpulse.com Universal Music and Yahoo!. Samples can be found at http://brandthunder.com/gallery/.



About Major League Soccer


Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Having recently finished its 13th season, MLS will have 15 teams in the 2009 season, which begins March 19: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. A Philadelphia expansion team will debut in 2010. For more information about MLS, log on to the League'ss official Web site at www.MLSnet.com.






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