Expedia, Inc. (Nasdaq: EXPE) and the United Nations Foundation (UN Foundation) announced today the addition of 36 new members to the World Heritage Alliance for Sustainable Tourism (WHA). WHA, an industry-leading initiative formed by Expedia and the UN Foundation in 2005 to promote sustainable tourism around the 851 UNESCO World Heritage sites, celebrates its 2nd anniversary this week, and also announced the expansion of its programs into three new regions: Central America, the Caribbean, and the Middle East.
The addition of new members and partners brings total WHA membership to 50. Of the new members, 20 are from the travel industry, including lodging providers, tour operators, cruise lines
and airlines. Each of these new members has committed to sustainable business practices, supporting local communities, and educating travelers on the importance of World Heritage
conservation and sustainable tourism.
Together with returning industry members, the World Heritage Alliance's 27 industry members. New WHA members are: Black Orchid Resort; California State Automobile Association; Casona de
la China Poblana Hotel Boutique; Copamarina Beach Resort;Estrella de Belem Bed & Breakfast & Spa; Exotica Cottage Resort; Green Hotels of Costa Rica; Grupo Islita; Grupo Plan;
Hawaii Forest & Trail; Hotel Antigua Alquera de Carrin; Hotel La Quinta Luna; Jungle Bay Resort & Spa; Lodge at Chaa Creek; Mandarin Oriental Hotel Group; Mesones Sacristia;
NatureAir; Royal Caribbean Cruises Ltd.; Sheraton Old San Juan; and Whipray Caye Lodge.
Returning WHA members are: El Sueo Hotel and Spa; Fairmont Hotels & Resorts; Maroma Resort and Spa (Orient-Express Hotels, Trains & Cruises); Mayaland Resorts Group; Paraiso de la
Bonita Resort and Thalasso; Radar Tours; and Solimar Travel.
There are now also a total of 21 associate partners, including five returning associate partners. Associate partners are governmental bodies, civil society groups, trade associations or
other private sector partners who provide services to advance the WHA mission such as consumer education, community development and technical training on sustainability issues.
The new WHA associate partners are: Belize Tourism Board; Belize Tourism Industry Association; Big Island Visitors Bureau; Instituto Costarricense de Turismo; Discover Dominica Tourism
Authority; Hawai'i Volcanoes National Park; International Tourism Partnership; International Community Foundation; San Juan National Historic Site; Mexico Boutique Hotels; Ministry of
Antiquities & Tourism of Jordan; Municipality of San Juan; Puerto Rico Hotel & Tourism Association; Solimar International; USAID/Jordan Tourism Development Project (Siyaha); and
the U.S. National Park Service.
Returning WHA associate partners are: Academex Digital Publishing; Destination Ventures; Mexico Tourism Board; Rainforest Alliance; and the Secretary of Tourism for Mexico (SECTUR).
"As the number of international tourist arrivals continues to grow, travel can play a tremendous role in positively impacting the cultural, economic and environmental well being of the
world's most treasured destinations. We are excited about the achievements of the World Heritage Alliance in the regions we've worked with thus far," said Dara Khosrowshahi, CEO of
Expedia, Inc. "The success of WHA is dependent upon industry involvement, and the commitment of our 36 new members will help us in achieving greater results."
"Sustainable travel is among the fastest growing tourism markets in the world," said Timothy E. Wirth, president of the United Nations Foundation. "The incredible growth of the
sustainable tourism market shows the tremendous potential for the travel industry and traveling public to protect biodiversity and cultural heritage while promoting sustainable
development. The World Heritage Alliance members and partners are leaders in a growing movement toward sustainable travel."
All members were recognized this week at a series of events in New York, including a dinner and symposium discussing major issues related to World Heritage and sustainable tourism. This
growth triples the membership base of the WHA, and is fueling the expansion of the programs to reach seven countries and support the protection of more than 20 World Heritage sites.
"Heritage protection and a healthy tourism industry have much in common," said Francesco Bandarin, director of UNESCO's World Heritage Centre. "When managed well, tourism contributes to
site conservation and helps create the right conditions for economic development that benefits local people. The World Heritage Alliance for Sustainable Tourism, with its focus on the
tourism industry, plays an important role in supporting UNESCO's work on building site management capacity for conserving the world's most outstanding protected places. We want to
continue to reinforce and develop partnerships with the industry to develop innovative solutions to tourism issues facing the sites."
Expedia and the UN Foundation also announced several new initiatives for 2008:
- WHA will carry out two additional Expedia Employee Service Program (EESP) engagements in 2008, for which a select group of Expedia staff volunteers and UN
Foundation representatives will travel to two separate locations near World Heritage sites to work with local tourism enterprises. The Expedia Employee Service Program leverages Expedia's
deep knowledge of travel to help local community tourism groups develop build sustainable tourism-based economies while preserving the communities' cultural, physical and environmental
integrity.
- A partnership with the Ministry of Tourism and Antiquities for Jordan, UNESCO, and United States Agency for International Development's Jordan Tourism Development
Project (Siyaha) to strengthen the management of Jordan's World Heritage sites. Efforts will include the launch of a public awareness campaign around Jordan's three World Heritage sites
in Petra, as well as a combination of grants to community-based organizations and local businesses, training, and development of local tourism projects and activities consistent with
World Heritage and sustainable tourism principles.
- A series of new awareness-raising campaigns on Friends of World Heritage (www.FriendsofWorldHeritage.org more than $65,000 was raised to aid communities, many of
which earned their livelihoods through sustainable agriculture or forestry projects.
About the World Heritage Alliance for Sustainable Tourism:
The World Heritage Alliance for Sustainable Tourism (WHA) works to support World Heritage conservation, sustainable tourism, and local economic development for communities in and around
World Heritage sites. The WHA for sustainable tourism was founded by the UN Foundation and Expedia in the fall of 2005 to support UNESCO's goal of promoting and protecting World Heritage
sites. For more information, visit: http://www.expediainc.com/ (NASDAQ: EXPE).
About the UN Foundation:
The UN Foundation was created in 1998 with entrepreneur and philanthropist Ted Turner's historic $1 billion gift to support UN causes and activities. The UN Foundation builds and
implements public-private partnerships to address the world's most pressing problems, and also works to broaden support for the UN through advocacy and public outreach. The UN Foundation
is a public charity. For more information, visit http://whc.unesco.org
Expedia and Expedia.com are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Classic Vacations is either a trademark or registered trademark
of Classic Vacations, LLC in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com L.P., a subsidiary of hotels.com in the U.S. and/or
other countries. Hotwire is either a trademark or registered trademark of Hotwire, Inc. in the U.S. and/or other countries. TripAdvisor is either a trademark or registered trademark of
TripAdvisor, LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
2007 Expedia, Inc. All rights reserved. CST: 2029030-40
For more information, press only:
Adele Waugaman
UN Foundation
Tel: (+1) 202-887-9040
Katie Deines
Expedia, Inc.
Tel: (+1) 425-679-4317