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2008 Excellence in Product Management Thought Leadership Award Goes...

Brian Lawley, CEO of The 280 Group, recently won this years "Excellence in Thought Leadership" award at the Association of International Product Marketing and Management (AIPMM) annual conference. The "Excellence in Thought Leadership" award is the only industry award of its kind, and is awarded to individuals who are considered experts in the field of Product Management and who have made significant contributions.

"This award recognizes the need for excellence in the area of product management..." said Mr. Lawley "...winning the AIPMM award for Excellence in Thought Leadership is one of the highlights of my 20 years work in the area of product management and product marketing."

Therese Padilla, President of the AIPMM, added "Honoring Brian with this award recognizes an individual who is making a substantial lifetime contribution, through his leadership and creative insights, to the growth and development of the product management discipline,. We as a community are indebted to Brian, and the award is the best way we have to honor his enormous service and generous heart."

Mr. Lawley's extensive and successful work helping companies launch and manage products, contributions as President of the Silicon Valley Product Management Associations, plus his numerous product management articles, whitepapers, speeches, consulting services and training programs all were factors that contributed to him winning this year's AIPMM "Excellence in Thought Leadership" award."

The award coincides with the publication of his updated book "The Expert Product ManagementToolkit Bundle (available on amazon.com): Advanced Techniques, Tips & Strategies for Product Management & Product Marketing, as well as the AIPMM nomination of his 280 Group's Product Management & Product Marketing Office Toolkit for an "Excellence in Product Management Tools" award.

The Expert Product Management Toolkit Bundle, the PM Office, as well as free 12 PM templates and a series of whitepapers can be downloaded from the 280 Group website.

About Brian Lawley

Brian Lawley is the CEO of the 280 Group, a leading Product Marketing and Product Management consulting firm, and is a well-known expert on Product Management. He recently won the 2008 Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management (AIPMM). During his twenty year career in Product Management, he has defined, launched and marketed over fifty successful products for companies such as Adobe, Palm, Intel, Nokia and dozens of startup and mid-sized companies. He is the editor of PM 2.0: The Product Marketing & Product Management Newsletter

and the Product Management 2.0 Blog. In addition to his book, he also writes guest articles for a variety of other publications, has delivered several keynote addresses at well-known conferences, and been featured on CNBC's World Business Review and the Silicon Valley Business Report.

About AIPMM:

Established in 1988, the AIPMM is dedicated to worldwide excellence in product management education, research and practice. The AIPMM is the largest association of product managers, product market managers and brand managers in the world. The association has more than 8,650 members in 27 countries. For more information on issues concerning product managers, product marketing managers, and their companies visit http://www.aipmm.com.

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