NetBlender and BluFocus Partner to Deliver BD Touch Technology to the Bluray Industry



NetBlender and BluFocus have formed a partnership for the development, implementation, and certification of BD Touch technology for the Blu-ray industry. BD Touch is a new Blu-ray technology, developed by NetBlender, which allows iPhones and iPod Touch devices to interact with content on a Blu-ray disc.

Under the new relationship, BluFocus will serve as the exclusive provider of BD Touch Software Development Kits (SDKs) to movie studios, authoring facilities and tools providers who wish to produce BD Touch applications with NetBlender's Blend/In SDK. BluFocus will also provide testing and certification services for BD Touch-enabled discs prior to replication.

"We are excited to be working with NetBlender and BD Touch because we feel that the BD Touch technology offers the first Blu-ray interactive experience that is designed to benefit the consumer and truly differentiate what Blu-ray has to offer from that of standard DVD," said Paulette E. Pantoja, founder and CEO of BluFocus. "This two screen environment unlocks endless creative possibilities for a dynamic and engaging user experience with a Blu-ray disc."

"Given BluFocus' experience and reputation with the development of Blu-ray interactive features and their advanced testing and certification methods, we believe this partnership will enable the Blu-ray industry to implement BD Touch interactivity with efficiency and confidence," said John Harrington, NetBlender CEO. "Together our two companies offer the Blu-ray industry an unparalleled BD-Live solution."

About NetBlender

NetBlender (www.netblender.com) was founded in 2005 by a team of veteran producers of interactive media. The company creates platforms for the seamless blending of static and real time content in which each device performs its optimal role, resulting in the most enriching viewer experience. NetBlender strives to provide technical and practical leadership in the emerging new media universe.

About BluFocus

BluFocus (www.blufocus.com) was founded in December 2007, BluFocus is the entertainment industry's first advanced testing and advisory service specialist for Blu-ray titles. The company offers solutions to studios, player manufacturers, authoring facilities and tool developers to ensure a seamless, issue-free customer experience that makes full use of Blu-ray Disc's expanded capabilities.

Contact:

George Turner NetBlender

www.netblender.com

800-701-8496

Ken Campbell BluFocus

ken(at)blufocus.com

310-739-9700





NetBlender and BluFocus Partner to Deliver BD Touch Technology to the Bluray Industry




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