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Bank of America Prime Brokerage Improves Support Using Soffront CRM

Soffront Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Bank of America Prime Brokerage is using Soffront CRM to provide improved support for Prime Brokerage clients. Bank of America Prime Brokerage www.primebroker.com, delivers financing, facilitates capital-intensive transactions, and provides comprehensive solutions for its customers.

The Production Support group within Bank of America Prime Brokerage purchased Soffront's customer service and email processing modules in April of 2007. "We wanted a single, easy to use solution that would help us more efficiently enter issues, track tickets, and create reports," explained Don Boonvisudhi, vice president at Bank of America Prime Brokerage.

The company looked at several options before selecting Soffront. "We chose Soffront CRM for its ease of use, accuracy, and flexibility. The software is so customizable that we are able to streamline our processes and not worry about entering unneeded information."

According to Boonvisudhi, "Most of the ticket systems we demoed were pretty much the same--they were configured for internal technical support. Soffront allows us to drill down to only pertinent information, making it easy to enter just the information we need," Boonvisudhi continued.

Since installing the software, Boonvisudhi reports that they have produced better reports, and the easier ticket entry saves time and eliminates hassles. "Entering trouble tickets is so much simpler; we definitely have fewer headaches now." Boonvisudhi concluded, "Because the software is so flexible and easy to use, we have many more employees using it than our previous system. We are extremely happy with the results."

About Soffront:

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset management, order processing, issue tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                        

Alison Golan, 904-230-0349    

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