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Givex Shift4reg Complete Gift Card Integration

#8211; Announced today at the Hospitality Industry Technology Exposition and Conference (HITEC), Givex, a card management company specializing in customer acquisition and retention programs, and Shift4, a leading developer of enterprise payment solutions, complete a systems integration for gift cards.



's8220;Givex is excited about the opportunities this partnership creates for users of Shift4's8217;s transaction processing software,'s8221; states Les Hoffman, VP Integrated Partner Relations, Givex. 's8220;The marketing strength of a card-based customer acquisition program can now be fully leveraged in the retail and hospitality markets using Shift4.'s8221; Hoffman adds.



's8220;This new, high-speed connection to Givex allows us to provide joint customers a truly seamless solution for all payment types. They can now integrate gift cards directly into all of their point-of-sale systems, eliminating the need for extra hardware or phone lines, while still enabling them to take advantage of Givex's8217;s gift card suite,'s8221; stated J. David Oder, President & CEO, Shift4.



In addition to Shift4's8217;s broad credit and debit processing suite, Givex customers have access to real-time transaction processing, 24/7 support, online reporting, program administration, card marketing, card production and more.



About Givex

Givex, Retail Solutions Winner of Card Based Solution of the Year, is a global provider of powerful card management technologies. Our focus is to deliver excellent customer acquisition and retention tools that optimize revenue for our partners. Our experience, reliability and commitment to building long term partner relationships has helped establish Givex as an industry leader in North America and Europe.



About Shift4

Shift4, a leading developer of secure financial transaction processing software and services, provides secure, web-based, real-time enterprise payment solutions for leaders in the hospitality, retail, foodservices, auto rental and e-commerce markets. Through connectivity to all major processors, $$$ ON THE NET® provides both high speed and low cost authorizations and settlements for credit, debit, check, private label and gift card transactions. $$$ ON THE NET also includes the ability to access, review and edit transactions prior to settlement, as well as a searchable, 24-month archive of transactions for reporting and charge back defense.

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