The Sports Drink Market Continues to Grow Headed by Market Leader Gatorade



Research and Markets (http://www.researchandmarkets.com/reports/c24170) has announced the addition of Sports Drinks in the United States to their offering.

The sports drink market continues to grow, headed by market leader, Gatorade. Flavor and packaging innovation helped drive the market to $2,624 million in 2004. This figure includes FDM channels, not including Wal-Mart, and sales from convenience stores. FDM sales have increased 22% in constant prices since 1999.

Offerings have multiplied to address the needs of different consumer groups, including those based on age and ethnicity. Several low sugar and low carb versions of sports drinks have been released in the past year, blurring the line between flavored water and sports drinks . The category will see more competition in the coming year as three large multinationals (including PepsiCo and Coca-Cola) will launch new flavored waters in 2005.

This report includes a thorough analysis of the sports drink consumer, with an evaluation of top concerns and priorities when choosing sports beverages, a breakdown of flavor preferences by demographic characteristics, and statistics of purchasing location and frequency. A five-year market forecast estimates the future of the sports drink market, with a statistical forecast of market performance until 2009 and an outline of demographic and product trends.

For the purposes of this report, sports drinks are defined as a formulation of carbohydrates and sodium that help restore the essential fluids and minerals the body loses during exercise. Most products in the category contain about 6-8% carbohydrates, and have a number of sodium salts, as well.

For more information visit http://www.researchandmarkets.com/reports/c24170

Laura Wood
Senior Manager
Research and Markets
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The Sports Drink Market Continues to Grow Headed by Market Leader Gatorade