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Double Clicking Leads to Double Digit Increases Nations Leading Web...

Delivering the easiest and most hassle-free online shopping experience was only one item on the list for MyWebGrocer (http://www.mybaby.com), and for recipes and how-to's.

DoubleClick's integrated platform enables MyWebGrocer to serve and display highly targeted ad campaigns for customers like Kellogg's while also providing all-important deep analysis and reporting to ensure that MyWebGrocer and their clients are driving sales.

"In a lot of ways, it's the holy grail of advertising," said MyWebGrocer Vice President of Business Development Alec Newcomb. "When we're asked by a CPG company whether or not their advertising is working, we can show them exactly how it's working."

Through the use of DoubleClick's DART platform, including DART for Publishers (DFP) and DART Sales Manager (DSM), MyWebGrocer (

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