What do SaltWorks' sea salts have in common with Oreos They've been granted the enviable Certified Kosher designation by the highly respected global entity Orthodox Union. This is a great victory for kosher-eating gourmets, as "kosher" and "sea salt" rarely exist on the same label.
After inspecting SaltWorks, Inc.'s warehouse and factory, representatives of the Orthodox Union (OU) have granted the designation to each of the unique sea salts manufactured and sold by
SaltWorks-with the exception of any smoked sea salt (http://www.oukosher.org the OU logo "has become an increasingly important marketing device which generates additional revenue Supermarkets favor brands with the OU certification
because it gives the product a competitive edge that makes it sell faster." Supermarkets go on to report that kosher products can expect better shelf space, and will outsell non-kosher
competition by 20%.
America is experiencing a gourmet revolution, visible in everything from wine sales to the increase of organic and sustainable products, and the interest in artisan sea salts from around
the world. Just last month Oprah put SaltWorks' Ultimate Salt Sampler by the Artisan Salt Company on her holiday gift guide for 2007. At last, kosher foodies have an abundance of
all-natural sea salts to choose from due to SaltWorks' efforts to go kosher.
About SaltWorks, Inc.
SaltWorks is a specialty salt company that stocks over two million pounds of sea salt in 50 different varieties. SaltWorks prides itself on its approach to the sea salt business, focusing
on traditional harvesting methods, sustainability, natural processes and quality. To learn more, visit