Specialist online home entertainment systems retailer Laskys, has embraced the customer demand for interactivity by rolling out a new piece of site functionality in the form of visitor polls and quizzes. By acknowledging the customer voice Laskys has moved ahead of its competitors with regards to Web 2.0.
As the Internet begins to take a different shape with the rise of user generated content and social networking websites, surfers now demand more from websites. This implementation by
Laskys is a bold move to engage visitors and respond to the shifting patterns of online behaviour. Site browsers can vote on any issues that Laskys poses, such as which DVD format will
eventually win the format war, and they can also take part in short quizzes to test their knowledge. Currently, visitors are asked what they think VAIO stands for and are presented with 5
options. The introduction of satellite navigation (