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ShopRite and MyWebGrocer Launch Social Networking Site for Retail Grocery...

Life for new parents just got a little easier, and customer communication just improved for the customers of ShopRite supermarkets. MyWebGrocer (http://www.shoprite.com) of New Jersey announced the arrival of ShopRite.MyBaby.com a grocery social networking site for parents. ShopRite.MyBaby.com is a place where parents can organize, share, discuss, and find things to do with their kids. ShopRite.MyBaby.com (http://www.mywebgrocer.com), said, "ShopRite.MyBaby.com is about building bridges. As anyone who's been a parent knows, information and advice are critical, especially when you have an infant, so we're building an e-bridge for parents to use with each other to share information. In addition, we're building a bridge between these parents and ShopRite (http://shoprite.mybaby.com) will drive loyalty and conversations within the affluent Northeast.

"By providing a forum for parents to meet and share, ShopRite.MyBaby.com helps us engage our customers in the all-important dialogue about raising healthy kids," stated Joe Colalillo, chairman and CEO of Wakefern Food Corporation, the marketing and distribution arm for ShopRite. "The site gives us one more chance to provide information and convenience to our customers."

Some facts about social networking:

* Outside of search engines, Social Networking sites account for more Web traffic than any other type of Web sites.

* Social networking sites such as Google's You Tube and News Corp.'s MySpace.com have begun displacing portals such as Yahoo as the new home base for Internet users.

* Two-thirds of all U.S. economic activity is influenced by shared opinions about a product, brand or service

* Linked consumers are like-minded, and like-minded consumers tend to buy the same products.

Some facts about the buying power of moms:

* Moms control 1.7 trillion dollars in US spending annually.

* Moms control 80% of all household spending.

* Moms on average spend more time online then watching TV, reading magazines and listening to the radio combined.

For more information about ShopRite's social networking site, please go to ShopRite.MyBaby.com (http://www.shoprite.com) supermarkets are members of Wakefern Food Corporation, a retailer-owned cooperative with stores throughout New Jersey, New York, Pennsylvania, Connecticut, and Delaware. ShopRite serves more than 4 million customers each week. A long time supporter of community efforts, ShopRite has been named the New Jersey Corporate Philanthropist of the Year by the Community Foundation of New Jersey. America's Second Harvest Food Bank Network also has recognized ShopRite as the Grocery Distributor of the year for its ShopRite Partners In Caring program, a year-round initiative dedicated to fighting hunger in the communities served by ShopRite. Since its inception, ShopRite Partners In Caring has donated $15 million to more than 1,400 charities.

About MyWebGrocer:

MyWebGrocer (http://www.mywebgrocer.com

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