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The J.M. Smucker Company to RollOut Retail Solutions Inc. Promotion...



Retail Solutions Inc., the leading solution provider helping consumer product goods (CPG) companies create value with retailer data, formed when T3Ci acquired the VeriSign RDS business unit, today announced that The J.M. Smucker Company has chosen Retail Solutions Promotion Execution to complement other Retail Solutions applications it uses, RFID Analytics and On-Shelf Management.



"Better promotion execution is one of the many ways EPC can transform our organization," said Rich Wilson, Director, Corporate Distribution and EPC Team Lead at The J.M. Smucker Company. "Our goal is to continuously explore how to expand the business case for Smucker's EPC implementation across multiple processes - from supply chain analytics to out-of-stocks and to promotions. The roll-out of the Promotion Execution Solution from Retail Solutions furthers this goal."



"We are very honored to work with The J.M. Smucker Company," said Dr. Jonathan Golovin, Chief Executive Officer and Chairman, Retail Solutions. "At Retail Solutions, we have a long tradition of establishing deep research partnerships with industry thought leaders to bring true innovation to the CPG industry. The J.M. Smucker Company team, with its EPC leadership, has provided us with many insights and challenges to improve our solutions."



Retail Solutions Promotion Execution helps CPG companies boost promotional lift by improving store execution, reducing out-of-stocks and maximizing the efficiency of merchandisers and brokers. By combining EPC and non-EPC information in a unique dashboard, CPG companies are able to better understand how to make each promotion more successful, both before the event and in real-time during its execution. With over 300 EPC events tracked and analyzed across 20 customers and more than 50 new promotions every month in 2008, Retail Solutions is the uncontested leader in that space.



About Retail Solutions Inc.


Retail Solutions applies science to retailer data. Retail Solutions, formed when T3Ci acquired the VeriSign RDS business unit, develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn retailer data, such as point-of-sale (POS), supply chain, merchandiser feedback and EPC data into actionable visibility into the store and onto the shelf.



Leading companies such as Bayer, Colgate-Palmolive, HP, Kao Brands, Kraft, Procter & Gamble, Reckitt-Benckiser, Schering-Plough Corp., Novartis, Stemilt, Tyson Foods Inc. and Unilever trust Retail Solutions to grow their retail sales, maximize in-store operation productivity, plan and execute more effective promotions, reduce their costs and join efforts with retail partners to improve shelf availability and consumer satisfaction. Please visit http://www.retailsolutions.com for more information.



Media and Analyst Contact Information:


Victoria Sian


Marketing Communications Manager, Retail Solutions


+1 408.541.5260


victoria.sian @ retailsolutions.com






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