New ECommerce Experience for Shoe Buyers



SHOEBACCA.com was officially launched on February 1 of this year and offers visitors a new type of shopping experience. Using a unique "shoefinder" interface, users can drill down and search for athletic or casual shoes based on their individual desires and needs.

With a few simple clicks, consumers can find shoes by brand (including adidas (http://www.shoebacca.com/catalogsearch/shoefinder/result/brand=adidas)), by style (such as basketball shoes), and by specific sizes, widths and colors (or any and all of the above).

Angie Grimes, Shoebacca.com's Director of e-Commerce, commented, "Our goal was to create a simple way for our customers to select and purchase from our various footwear brands. We are proud to announce that our team has successfully developed our shoefinder, which offers our customers the ability to easily view our ever-expanding footwear offering."

The use of a dynamic image display shows visitors SHOEBACCA.com's product offering in a clean and simple method. Product detail pages like the adidas Response Light 4 (http://www.shoebacca.com/adidas/response-light-4-011988.html) and Converse Chuck Taylor All Stars SP OX (http://www.shoebacca.com/converse/chuck-taylor-all-stars-sp-ox-1u688.html) demonstrate how intelligent use of image rendering can enhance the user experience.

"We are very excited about the website and the new technologies we have implemented to give our customers a first class, easy-to-use experience," Angie stated.

The site is scheduled to come out of beta on March 1 after feedback is compiled from beta testers.





New ECommerce Experience for Shoe Buyers