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In Tough Economy New Survey Shows Design Professionals Use MoreStock...

In an economic climate where graphic designers are often asked to produce more with fewer resources, a new survey by International Communications Research (ICR) shows that over 40 percent of designers are using more stock photography (http://www.shutterstock.com) to lower costs in 2009 compared to last year.

Designers today have responded to the economic downturn in a myriad of ways, according to Ami Brophy, CEO of The Art Directors Club in New York, a top organization for art directors and designers in the U.S.

Increasingly, designers report taking on more concurrent projects while expanding their organizational and project management skills with greater awareness for the bottom line, Brophy said.

The ICR survey showed that many designers found using stock photos (http://www.shutterstock.com) an effective way to save money in the face of greater economic pressure. Further, when considering stock photo vendors, most looked for the best deal due to tighter budgets.

Shutterstock, the world'ss largest subscription-based online stock image (http://www.shutterstock.com) agency, ranked highly in many key areas. Approximately 60 percent rated Shutterstock highly for quality and selection of images, and three-fourths said they are likely to use Shutterstock in the future.

It has always been our goal to provide the best images at the best value, said Jon Oringer, founder and CEO of Shutterstock. The advertising and design community can rely on us for their image needs to maintain the high level of design their clients expect.

Adam Riggs, Shutterstock president and CFO, points out that Shutterstock'ss image library continues to grow despite the economic downturn, adding an average of 70,000 images per week.

Thanks to Shutterstock'ss extensive library of over 7 million premium images, our subscribers always know that they'sll be able to find the perfect photo, vector or illustration for their creative projects, Riggs said.

For more key statistics from the ICR survey, please visit the press page at Shutterstock: http://www.shutterstock.com/releases/060909.mhtml

Survey Methodology:

International Communications Research (ICR) surveyed 300 professionals (120 Art Directors and 180 Graphic Designers) by using a targeted web panel of 300 respondents. In order to qualify for the survey, respondents had to be employed either part or full-time in the United States and be at least aware of stock photography. Awareness of stock photography was 93% and the survey ran 10 minutes on average.

Because this is a sample, and not an actual population, an associated margin of error applies. At the 95% confidence level, the margin of error for the total sample of 300 is +/-5.7 percentage points.

About Shutterstock's174;

Founded in 2003, Shutterstock is the largest subscription-based stock photo agency in the world. Its outstanding collection of premium photos, illustrations, and vectors combined with a selection of innovative, user-friendly subscription plans has made Shutterstock a trusted resource for an expanding global customer base. An industry pioneer in selling royalty-free stock by subscription, Shutterstock was also the first online photo agency to offer editorial photos and launch a video library. Shutterstock Footage offers a comprehensive library of royalty-free video clips available on a per-clip basis or by subscription. For more information, visit Shutterstock.com (http://www.shutterstock.com).

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