New Survey Shows Use of Web Applications Is Spreading Rapidly

A new survey of US home computer users shows that the replacement of PC software by websites has already spread far beyond early adopters in the US, with over a third of US home computer owners using at least one web application to replace software that was previously installed on their PC.

"Most industry observers talk about 'Web 2.0' applications as something that's coming in the future, but our research showed that some web apps are already spreading rapidly through the PC user base," said Michael Mace, a principal at Rubicon Consulting. "Most computer users are very practical. They don't care if a software program is installed on their computer or built into a website. If it solves their problems, they'll use it. The barriers to adoption of web applications are very low."

Mace will present findings of the survey at the AJAXworld Conference on Wednesday, September 26, at 10:55 am at the Hyatt Regency in Santa Clara, California.

The Rubicon Consulting Web applications survey is available at: http://www.ajaxworld.com/

About Michael Mace

Michael is a principal at Rubicon Consulting and a 20-year veteran of some of the tech industry's toughest battles. Previously Vice-President of Strategic Marketing at PalmSource, Michael helped handset companies and wireless carriers plan new smartphone products and wireless services. He was Chief Competitive Officer and Vice-President of Product Planning at Palm Inc. and spent almost 10 years at Apple in a variety of leadership roles.

You can check out his current thinking on the technology industry by reading his weblog, www.rubiconconsulting.com

For more information, press only:

Marsha Keeffer, Executive Director, (408) 395-3910, marsha at rubiconconsultingDOTcom

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