EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results



EmailStatCenter.com (http://www.emailstatcenter.com/EmailStatCenter_EmailMarketingMetrics_SurveyResults_2007.pdf

Selected highlights from the survey are as follows:

Frequent Measurement is Integral to Success

-Over 95% of the individuals surveyed said that they did measure the results of their email campaigns. When asked how often they measured results, 57% of respondents indicated that they measure results 24-48 hours after deployment. However, only 18% indicated that they measured results on an annual basis.

Click Through and Deliverability Rank Tops with Professionals

-Professionals ranked click through rate and deliverability as the most important metrics to track. Metrics surrounding total subscribers and forwards were among the lowest ranked metrics in terms of importance.

Metrics Not Widely Used for Budgeting

-Only 50% of the email professionals surveyed reported that they use metrics for budgeting and forecasting purposes while 35% of professionals cited that they do not use metrics for budgeting. The remaining 15% were unsure.

Simms Jenkins, Founder of EmailStatCenter.com and parent company, BrightWave Marketing (http://www.emailstatcenter.com/EmailStatCenter_EmailMarketingMetrics_SurveyResults_2007.pdf

About EmailStatCenter.com

EmailStatCenter.com is the first centralized repository of statistics and research specific to the email marketing industry. It was launched by BrightWave Marketing, a premier email marketing services agency, and The Email Experience Council (eec), an organization of global professionals driving email marketing and communications practices. The website aggregates sources and offers easy-to-find information on various email related statistical topics. Website users vary from email marketing practitioners to journalists seeking easy-to-find stats to detailed information on email marketing categories such as deliverability, response rates and ROI.

About the Email Experience Council (eec)

The eec is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. For more information about the eec, please visit EmailExperience.org.

About BrightWave Marketing

BrightWave Marketing is a premiere email services firm specializing in optimizing email programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. The company specializes in the following email areas: design, database growth, strategy and campaign management as well as search marketing.

Headquartered in Atlanta, GA, and led by Simms Jenkins, who has been called one of the top 21 email marketing sources, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Dcor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms.. For more information, please visit BrightWaveMarketing.com.

About Campaigner

Campaigner's software-as-a-service email marketing software enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships. Campaigner partners with industry leaders including Salesforce.com Comcast and Yahoo!; provides software to companies such as Nokia, PriceWaterhouseCoopers, Nielsen Media Research, AT&T, West49 and over 10,000 small and medium-sized businesses.

Media Contact

Simms Jenkins - EmailStatCenter.com/BrightWave Marketing

404.888.0133

sjenkins(@)BrightWaveMarketing.com





EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results