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Googles FastLane Just the First Step in Googles Effort to Become the...



Google'ss effort to get a fast lane for its services is old news, according to Stephen E. Arnold, author of several Google technology analyses.



A recent spotlight on Google and its plans for entering into deals with large telecommunications companies has created a need for information and analysis about the large Internet company. While some companies are dismissing the possible future, Arnold warns content providers not to be too complacent.



You'sre grasping at straws when you suggest that Google requires the support and permission of any entity or individual. The GOOG is emerging as the first digital nation state: Tough to understand, tough to regulate, and tough to thwart, Arnold said.



Arnold'ss monographs date from 2005 to September 2008 with a new report due out in March 2009.



The Google Legacy



The Google Legacy: How Google'ss Internet Search Is Transforming Application Software breaks down the transformational computing platform that is Google. Written for business readers, especially senior executives of mid to large-sized, knowledge-based corporations, The Google Legacy places Google under a microscope, dissects Google'ss technology, evaluates its potential and determines that Google'ss future lies beyond search.



Three appendices provide lists of Google patents, publishers who have indicated some type of relationship with Google, and universities working with Google-information that, according to the author, Google has sought to keep under wraps.



This publication is available in PDF for US $180 or 's8364;115 euros. Order The Google Legacy: How Google'ss Internet Search Is Transforming Application Software at http://www.infonortics.com/publications/google/google-legacy.html.



Google Version 2.0



Arnold'ss second study, Google Version 2.0: The Calculating Predator, published by Infonortics in 2007, takes an even closer look at the content provider'ss growing power and ubiquity. It was the first detailed study of the major patents held by Google and extrapolated the company'ss possible business strategies -- many of which have held true.



Innovation at Google is the fuel needed to power the Googleplex and to satisfy Google'ss hunger for ever more powerful, capable systems and software, Arnold said. Google, unlike Amazon or Yahoo, is built on mathematics, not engineering.



And while the company is not specifically secretive; it is, according to Arnold, not forthcoming about its aims, plans, strategies and ambitions. The key patents analyzed in this study are often difficult to discover, since Google rarely files under the Google name; an exhaustive hunt of some of the key Google technical staff is required in order to unearth many of the patents held by Google.



This publication is available in PDF for US $640 or 's8364;410 euros. Order Google Version 2.0: The Calculating Predator at http://www.infonortics.com/publications/google/google-predator.html.



Beyond Search



The third monograph, Beyond Search: What to Do When Your Enterprise Search System Doesn'st Work, was published by Gilbane Group this year. It is focused on procedures designed to get incumbent search systems back on track and includes tips and tricks to fix an ailing system. It also identifies alternatives to the now-ageing enterprise systems so common in organizations today and profiles 24 vendors.



A workgroup license (up to 10) is US $895 and an enterprise site license is US $1,595. Order Beyond Search: What to Do When Your Enterprise Search System Doesn'st Work at http://gilbane.com/beyond-search.html.



Specific services



Arnold and his Beyond Search team at http://arnoldit.com/wordpress/ also offer professional, tailored briefings on Google'ss technology investments over the last decade, including the telco analysis and a new one on Google'ss machine learning methods. These are a blend of technology analysis and examples in Google'ss open source publications.



Arnold'ss Overflight service at http://www.arnoldit.com/overflight/ is an RSS aggregation service. The service that is now publicly available aggregates the headlines from Google'ss 74 Web logs. The team groups the most recent headlines using the same categories that Google favors. The for-fee service offers more bells and whistles, but a free trial is available at http://www.arnoldit.com/overflight. Companies can see at a glance what Google is publishing on its own Web logs; Arnold can organize and quantify the information tailored to a company'ss specifications.



I rely on my analytical methods to identify key trends and use only open source materials. Nevertheless, the capabilities of Google are quite interesting, Arnold said. Just look at what the GOOG has done in online advertising. The disruptive potential of its other technologies is comparable.



Two other monographs discussed Google'ss technology investments designed to give the company pride of place in Internet services. The 2006 BearStearns's report on Google'ss Programmable Search Engine is no longer available. The more recent analyses of Google'ss dataspace initiative, co-authored with Sue Feldman, is available from IDC, the information technology consulting firm. Dataspaces is IDC report number 213562.



For more information on Arnold'ss services, contact him at seaky2000 [at yahoo [dot com or the Beyond Search team at (502) 228-1966.



About Stephen E. Arnold



Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go beyond search. Contact him at sa [at arnoldit.com. For more information about Arnold IT, contact Stuart Schram, chief technology officer, at (502) 228-1966. The company'ss Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.






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