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Toll Brothers Builds PR Success with Vocus OnDemand PublicRelations...



Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Toll Brothers, Inc, the nation'ss leading builder of luxury homes, has selected Vocus's PR software to manage its public relations (http://www.vocus.com/content/publicrelations.asp) activities. With Vocus, Toll Brothers is able to distribute and monitor its news, research media contact information (http://www.vocus.com/content/prmediadb.asp) and coordinate its entire PR strategy, all in one centralized solution.





Before using the Vocus system, we were using multiple PR programs that were not able to be linked with each other, said Kira McCarron, Chief Marketing Officer of Toll Brothers. With Vocus, we have one central online program for tracking news (http://www.vocus.com/content/prnewsdemand.asp), media interaction and press releases rather than having multiple vendors. It has allowed us to access everything from our daily news monitoring, to our daily PR tasks and media interaction and see the impact of each on our overall strategy.



McCarron continued, It is a great way to track the distribution of our press releases. Once a press release is created and sent through Vocus, we can track which of our contacts read the email, clicked on our links within the message and then later see if it is printed by an outlet.



A Fortune 500 company, Toll Brothers, Inc. is the nation'ss leading builder of luxury homes. Toll Brothers takes pride in creating homes that are as beautiful to look at as they are comfortable to live in.



Now, through Vocus, we are more aware of the stories printed about Toll Brothers and can track them more effectively. Vocus saves us time looking for news. Whether obtained through an RSS feed or directly through the Vocus system, our news is available to us in one consolidated view for easy reference, said McCarron.



McCarron concluded, Our PR results have greatly increased and our program is much more efficient since we began using Vocus. We are able to track, report, and gather information and news from the system as well as send releases that come full circle and later populate as news to give us a clearer understanding of our PR efforts.



About Toll Brothers Inc.


Toll Brothers, Inc. is the nation'ss leading builder of luxury homes. The Company began business in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol TOL. The Company serves move-up, empty-nester, active-adult, and second-home buyers and operates in 21 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas, Virginia, and West Virginia. For more information visit TollBrothers.com.



About Vocus, Inc.


Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,300 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.



This release contains forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as may, will, expects, projects, anticipates, estimates, believes, intends, plans, should, seeks, and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus's filings with the Securities and Exchange Commission.






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