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MediaMerx Raises 300K to Create International Media Marketplace for...



MediaMerx, the online marketplace for international video syndication, has raised a seed investment of $300,000 from private investors in the entertainment, technology and finance industries. The seed investment will go towards product development, international sales and content acquisition. The company, with headquarters in New York City, focuses exclusively on the 105MM broadband subscribers in emerging markets.



"MediaMerx is a silver bullet for global media distribution. Our platform combines centralized media management with local web hosting and billing to generate revenues for media companies and reduce costs for internet providers," said Tejpaul Bhatia, CEO of MediaMerx.



For internet providers, MediaMerx reduces costs and increases video quality. "Our software platform allows internet providers to dramatically reduce operating costs and improve video quality by hosting video locally. Administrators have the option to brand our interface, create channels, add local television content and license premium content to create a unique and relevant entertainment experience," said MediaMerx CTO Vikash Mishra, who recently left his position with MTV Networks.



For media companies, MediaMerx removes many impediments in emerging markets, making it possible to license television and movies to hundreds of broadband networks within days, instead of months. "Media companies are missing out on additional revenue from international markets. You can do nothing and make nothing. Or you do can do nothing and make something," said Bhatia, who led global development and strategy for ESPN360.



Last month, the company raised its seed round of investment from angel investors in New York City. "We called upon strategic advisors in media, finance and technology to help shape our corporate vision. Each provided a unique viewpoint on global media and we are excited to begin our next phase of growth," said Michael Hallinan, COO of MediaMerx and former US Marine Corps Captain.



MediaMerx was founded by experts in media strategy, internet infrastructure and product development. To learn more, visit http://www.MediaMerx.com or email pr @ mediamerx.com.






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