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Parature Announces Shep Hyken Author of Moments of Magic as the Keynote...

Parature, the global leader in on-demand customer service software (http://www.parature.com/customer-service-software.aspx), announced today that Shep Hyken, respected author and speaker on building loyal customer relationships will be the keynote speaker at ParaFest 's09 (http://www.parafest.com/2009/), the company'ss fifth annual users's conference. ParaFest 's09 will be held April 28-29, 2009 at the Red Rock Casino, Resort 's38; Spa (http://www.redrocklasvegas.com/index.php) in Las Vegas, NV. This innovative conference will allow Parature users from across the world to gain valuable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Mr. Hyken is a well-known speaker and author who works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic, The Loyal Customer and a new book being released this spring The Cult of the Customer. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty mindset.

Mr. Hyken has worked with hundreds of organizations ranging from Fortune 100 sized companies to those with fewer than 50 employees. The topic for ParaFest, creating 'smoments of magic's will focus on the importance of service in today'ss world - customer loyalty, excellent customer service and customer relations.

We are excited to have such a dynamic and charismatic individual as Mr. Hyken to be the keynote speaker at ParaFest's09, said Duke Chung, Parature CEO and President (http://www.parature.com/team_DukeChung.aspx). His enthusiasm and keen insight into the importance of satisfying customers to foster customer loyalty will be an invaluable asset to the customers, partners, employees and other industry experts that will attend this preeminent event.

ParaFest 's09 will feature an exciting mix of hands-on training sessions, best practice discussions, customer success stories, and software optimization opportunities led by Parature professionals, customers and other industry experts. Attendees will have the unique opportunity to exchange ideas and network with their peers, as well as with Parature executives and staff. Additionally, Parature users will take advantage of the Parature Solutions Center where they will meet with Parature experts to experience new product features and learn new tips and techniques for using Parature Customer Service software.

Parature (http://www.parature.com/default.aspx) enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today'ss Web world. The seamlessly integrated suite of Parature Customer Service's8482; software (http://www.parature.com/customer-service-software.aspx) modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Attendees registering for ParaFest 's09 by December 31, 2008 will receive a $200 discount off of the regular rate. Please visit www.parafest.com for registration and additional information.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company'ss software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today'ss Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal'ss list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit www.parature.com.

ParaFest

ParaFest's8482; has become a popular, sold-out event for Parature customers from every corner of the world and every industry to come together to share ideas and learn how to further strengthen their Parature investment.

Parature executives, along with customer service and product experts on the front lines, international authorities and authors share insights and trends, and discuss best practices and emerging issues.

For more information, visit www.parafest.com.

Media Contact:

Dayna Tenorio

571.730.6241

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