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Vocus Webinar Explores How to Effectively Measure the ROI of PR

Vocus, Inc. (http://www.vocus.com/prwebinar1012/) offering marketing and public relations professionals advice on effectively measuring the ROI of PR. Titled "Measuring Public Relations for Marketing Success," the webinar will be held on Friday, October 12, 2007 at 2:00pm ET. To register for the webinar, please visit http://www.bu.edu/com/about/faculty/donald_k_wright.html), professor of Public Relations at Boston University and Kirkland Ahern, AVP of Analytics & Corporate Communications at Wachovia (http://www.vocus.com/prwp1012/index.asp), offering techniques for measuring the impact of public relations to improve success and demonstrate value to the business. To download this free Vocus whitepaper, please visit http://onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit

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