The Impact On Revenue Recognition Bringing New Products to Market A Softrax Webcast



Softrax Corporation (www.softrax.com), a leading provider of enterprise revenue management and billing solutions, today announced that it will present a live executive webcast to examine the far-reaching impacts that new product introductions may have on a company's revenue recognition accounting. This event will be held on Wednesday, March 26th at 1 PM Eastern time, and will be presented by Lynne Triplett and Craig Miller, Partners in the Accounting Principles and Assurance Groups at Grant Thornton, LLP and hosted by Robert O'Connor, President and CEO of Softrax Corporation.

New products are the lifeblood of corporate growth, but something in the nature of a product's design or even in its delivery methods may carry the risk of unexpected change - requiring adoption of revenue recognition requirements that are unfamiliar. Companies need to be on top of what those changes may mean for their processes -- and be prepared for them --long before a new product goes to market. These industry leaders will offer expert advice on critical revenue recognition pitfalls and how to avoid them.

Revenue Recognition and Bringing New Products to Market

- VSOE and organic growth - introducing your new product

- VSOE after the acquisition - selling "their" product

- Impact of concessions and discounts on revenue recognition

The one-hour, interactive webcast is presented at no charge, compliments of Softrax Corporation. Please register at http://www.softrax.com/executive-webcast or call Toll Free 1.888.476.3672.

About Softrax

Softrax Corporation is a leading provider of enterprise revenue management and billing software solutions that fundamentally change the way companies manage, analyze, report and forecast their revenue. Softrax solutions automate the entire revenue cycle, from revenue recognition, reporting and forecasting, through complex billing and contract renewals. Hundreds of corporations benefit from using Softrax to optimize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held. More information can be found at www.softrax.com, www.revenuerecognition.com and by calling 1.888.4.SOFTRAX.

Media Contact:

Linda Wilson

Softrax Corporation

781.830.9308

press @ softrax.com





The Impact On Revenue Recognition Bringing New Products to Market A Softrax Webcast