Habbo and Conduit Introduce New Tool to Keep Teens Connected to their Virtual Lives

Conduit, a leading provider of website syndication solutions for web publishers, and Habbo, the premier and largest global virtual world for teens, today introduced the Conduit-powered Habbo community toolbar , built using the Conduit Website Syndication Platform. Through syndication of the site's best content, the community toolbar gives millions of Habbo users instant, up-to-date access to the their favorite online network through their browsers, even when they are not on the Habbo site. Using the Conduit platform, Habbo now has a tool for boosting user loyalty and satisfaction, and a new channel for marketing to its community.

The Habbo community toolbar is a new browser tool that only Conduit can deliver: it is completely customizable and so flexible that it can easily accommodate a variety of applications - like chat, forums, feeds, and My Habbo homepages -- that help Habbo users stay active in their communities. The experience is also personalized for each user; for example, Habbos can see in the toolbar which friends are online and read requests from the network.

"Habbo's teens are invested in our virtual world --they interact, play games and develop self-expression here, but they also want to know what is happening when they are not in their Habbo community," said Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, and President, North America, Sulake Inc., the parent company for Habbo. "Thanks to Conduit's technology, the Habbo community toolbar allows Habbos to stay connected in many ways. The functionality lets members see their friends, messages and Habbo news from anywhere online: It's a constant reminder of the community that's waiting for them, and therefore encourages them to keep coming back."

"Habbo knows that their members want to be active in their virtual lives every day and so they have made it even easier for them to get there," commented Ronen Shilo, CEO of Conduit. "The secret for capturing the attention of the discerning and tech-savvy audience Delivering personalized content, services, and cool technologies in one, convenient location that suits their Internet lifestyles."

About Sulake

Sulake is an online entertainment company focused on virtual worlds and social networking. Sulake's main product is Habbo, the world's fastest growing virtual world and online community for teenagers. There are localized Habbo communities in 32 countries on six continents. To date, over 100 million Habbo characters have been created and 9.5 million unique users worldwide visit Habbo each month (source: Google Analytics).

Sulake was established in 2000 and it has almost doubled its annual revenues each year. The main shareholders in Sulake include Taivas Group, Elisa Group, 3i Group plc, and Balderton Capital followed by Movida Group (in Japan), the company's founders Sampo Karjalainen and Aapo Kyrl, Sulake's CEO Timo Soininen and other personnel.

Sulake has offices in 15 countries. Headquarters is situated in Helsinki, Finland. Currently the company has over 300 employees worldwide.

www.sulake.com

About Habbo:

Habbo is the world's largest virtual world for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 100 million characters have been created and 9.5 million unique users worldwide visit Habbo each month.

www.habbo.com

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.

Press Contacts

Lisa Dilg

PerkettPR for Conduit

313.399.0892

conduit @ perkettpr.com

Erik Fairleigh

Edelman, for Habbo

323.202.1026

(erik.fairleigh @ edelman.com)

Habbo and Conduit Introduce New Tool to Keep Teens Connected to their Virtual Lives