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Parature CEO and President to Present at Accel SDForum Next Generation...

Parature, the global leader in on-demand customer service software (http://www.parature.com/customersupport.aspx), announced today that Parature CEO and President, Duke Chung (http://www.parature.com/team_DukeChung.aspx) will speak on the 'Beating the Incumbents through Bottom-Up Tactics' panel at the Next Generation Software Conference: The Consumerization of Software, presented by SDForum in collaboration with Accel Partners, on Wednesday, June 4, 2008 at 1:45pm PDT.

The panel will be moderated by Rich Wong of Accel Partners and the panel of software industry executives will share their success with 'bottom-up' rather than 'top-down' enterprise software models, such as software-as-a-service (SaaS). The half day conference will be held at the offices of Cooley Godward Kronish in Palo Alto, CA from 11:30am - 5:00pm and will provide the opportunity for attendees to hear from next generation leaders in the software space, including executives from Salesforce.com Facebook, Genius.com Cisco, and more.

Parature (http://www.parature.com/) enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit www.parature.com.

Media Contact:

Dayna Tenorio

571.730.6241

dtenorio @ parature.com

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