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Research and Markets Introduction of Radio Frequency Identification...

Research and Markets (http://www.researchandmarkets.com/reports/c21569) has announced the addition of RFID Retail Case Studies to their offering.



Thirty Case Studies of RFID in Retail

RFID was invented sixty years ago and yet only 1.5 billion RFID tags have been sold, only a few percent being in retail or its supply chains. However, in the last year, retailers such as Wal-Mart and Albertsons in the US, Metro in Germany and Carrefour in France have become so convinced that tagging incoming pallets and cases will substantially reduce their costs and improve their service to customers that they have mandated that suppliers fit them. Suddenly the number of companies in retail supply that are fitting RFID has jumped by several hundreds for the blunt reason that they will cease to be suppliers if they do not obey the orders to do so. As a result, more RFID tags will be sold in 2005 than in the precious sixty years and Procter & Gamble see 40 billion a year being sold before 2010 just for pallets, cases and delivery vehicles.



In parallel with this, many suppliers are now fitting RFID to incoming components at their factories and outgoing multipacks and so on to improve manufacturing and logistics efficiency, food traceability etc. In addition, certain retailers and suppliers are starting to fit RFID at item level to increase sales and/ or reduce costs. Indeed, Wal-Mart has mandated it at item level for top suppliers of Type 2 (Narcotic) drugs.



Basis of this report

This new report introduces the subject of RFID in retailing and its supply chains. It then presents thirty particularly detailed case studies in this sector from the USA and Japan to Botswana and across Europe. It covers the tagging of parts and finished products such as books, razors, computer printers and the rapid adoption of RFID in apparel and the paybacks resulting. The tagging of transit cases, pallets and even supermarket trolleys are covered. Futuristic projects are also included, some aimed at the supermarket of the future and in receipt of considerable financial, government and industrial backing. Failures as well as successes are openly reported, so lessons can be learned and many participants give their frank opinions. For those wishing to study RFID in retailing there can be no better introduction to the subject. The report ends with an extensive glossary explaining the jargon and acronyms in the RFID industry



30 Case Studies



1. Marks & Spencer: apparel item level retailing

2. Marks & Spencer: food retail conveyances

3. Benetton

4. C&A

5. CD-Linja

6. foodSafe International

7. Figleaves

8. Gillette

9. Goldwin Sportswear

10. Hewlett-Packard

11. J Crew

12. McDonald's

13. Metro AG: demonstration centre

14. Metro Future Store

15. Movie Gallery

16. MyGROCER

17. Pacific Cycle

18. Prada

19. Safeway Supermarkets

20. The Gap

21. Unilever and Safeway

22. Wal-Mart: type 2 drugs at item level

23. Wal-Mart and Procter & Gamble Max Factor

24. Wincor Nixdorf

25. Maruetsu

26. Tesco

27. Japanese clothing retailers

28. Japanese booksellers and publishers

29. Wal-Mart: trial in seven Dallas stores

30. Campofrio



For more information visit http://www.researchandmarkets.com/reports/c21569



Laura Wood

Senior Manager

Research and Markets

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Fax: +353 1 4100 980

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